Director of Product Marketing

Team: Marketing

Location: Remote

Commitment: Full Time

Workplace Type: remote

Salary:

This range reflects the anticipated base salary for candidates hired to work in California. Actual compensation will be determined based on factors including, but not limited to, relevant experience, skills, qualifications, education, geographic location (where applicable), and business needs. This position may also be eligible for incentive compensation, equity, and a comprehensive benefits package.

The Opportunity

Were looking for an exceptional product marketing leader to help shape the next chapter of Bolster AI. This is a rare opportunity to own product marketing at a high-growth cybersecurity startup, working directly with our CMO and executive team to influence how we position our platform, compete in the market, and accelerate growth. 

Youll be part strategist, part market expert, and part builder. You understand that the best product marketing doesnt start with messaging, it starts with understanding customers, competitors, market dynamics, and what actually drives buying decisions. 

Youve helped build and scale product marketing at an early-stage company before. You know how to create clarity from ambiguity, challenge assumptions, and turn market insights into business results. Youre excited by the opportunity to own a function, work alongside an experienced CMO, and make a visible impact on the companys trajectory. 

What Youll Do 

 

Shape our story: Own positioning, messaging, and differentiation that make Bolster stand out in a competitive cybersecurity market. 

Understand the market: Get close to customers, buyers, competitors, and industry trends to uncover insights that shape our strategy. 

Help us win: Partner with Sales to develop competitive strategies, compelling narratives, and practical enablement that improves deal outcomes. 

Bring innovation to market: Lead go-to-market strategy for new products and capabilities, from identifying opportunities to launching and driving adoption. 

Influence the business: Partner with Product and leadership to translate market insights into product and growth priorities. 

Build something great: Help define and scale the product marketing function, with the freedom to experiment, challenge assumptions, and make an impact. 

Original thinking and creative mastery. You bring your own ideas, insights, and point of view to the table. You know how to leverage AI to accelerate great work, but never as a substitute for critical thinking, creativity, or deep market understanding. Your work reflects genuine expertise, not generic AI-generated content. 

What You Bring

7+ years of B2B product marketing experience, including direct cybersecurity experience (required). 

Experience in a Series A/B or similarly fast-moving startup environment. 

Strong track record in positioning, competitive intelligence, sales enablement, and product launches. 

Deep understanding of cybersecurity buyers, markets, and competitive dynamics. 

An entrepreneurial mindset: youre proactive, resourceful, comfortable with ambiguity, and know how to turn ideas into action. 

The ability to think strategically and execute independently, with excellent communication and storytelling skills. 

Bonus: Experience in digital risk protection, threat intelligence, fraud prevention, brand protection, or adjacent markets.