Marketing Practice

The Marketing Practice at BNY empowers teams across the enterprise to partner alongside clients. We help drive growth and shape BNYs story and brand presence through strategic campaigns and equip leaders/employees with tools to be brand advocates. We manage the brand narrative via media outreach, foster employee engagement, and deliver content across platforms.

As part of the summer internship program, you could be placed on one of the following teams based on business need and previous experience: 

• Platforms Marketing / Product Marketing

• Client Segment Marketing

• Investments & Wealth Marketing

• Brand, Creative, Art & Artifacts

• Events, Experiences & Sponsorships

• Digital Marketing 

• Integrated Channels

• Marketing Technology & Data

• Planning & Activation

• Market Intelligence

• AI Strategy & Transformation

• Content & Innovation 

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What you will do 

• Support marketing initiatives that help drive growth, strengthen BNY’s brand, and enhance how the firm connects with clients and employees.

• Assist with the development of campaigns, content, and communications delivered across channels and platforms.

• Contribute to projects that support brand storytelling, media outreach, employee engagement, and audience-focused marketing strategies.

• Gain exposure to a range of marketing teams, which may include product marketing, client segment marketing, integrated marketing, brand and creative, digital, demand generation, market intelligence, and marketing strategy.

Skills you will build

• Marketing and brand strategy fundamentals

• Content development and campaign support

• Research, analysis, and audience insight generation

• Collaboration, communication, and creative problem-solving

Impact you will have at BNY

• Help support campaigns and content that strengthen BNY’s brand presence and connect with key audiences.

• Contribute to work that helps teams tell a clear, consistent, and compelling story across the enterprise.

• Support initiatives that improve client engagement, employee advocacy, and marketing effectiveness.

• See how strategic marketing helps drive growth and shape the experience of a global financial services brand.

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Why this could be a fit for you

This role is a great fit if you are creative, curious, and interested in storytelling, branding, and strategic communication. It is well suited for someone who enjoys working across teams, developing ideas, and helping bring campaigns and content to life.

Summer Internship Program  
The BNY Summer Internship Program offers high-potential students a dynamic 10-week experience designed to accelerate development, build professional networks, and provide meaningful exposure to one of the worlds leading financial services institutions. Through a skills-driven talent model, interns gain insight into the capabilities, platforms, and functions that power BNYs global franchise while contributing to impactful business initiatives.  

From day one, interns are immersed in BNYs collaborative and innovative culture through: 

• Enterprise-wide onboarding and development programming, including an in person immersive induction experience, executive speaker series, skill development, and networking opportunities. 

• Meaningful project work aligned to key business practices and platforms, providing hands-on experience, skill development, and real-world business impact. 

• Structured mentorship and career support from managers, senior leaders, peer mentors, business stakeholders, and dedicated program managers. 

• Exposure across practices, platforms, and teams, building a broad understanding of BNYs integrated business model. 

• Professional, technical, and financial services training designed to strengthen business acumen and prepare participants for long-term career success. 

• A premier early-career experience, backed by senior leadership and designed to develop the next generation of talent for BNYs global workforce. 

Program eligibility: 

• Enrollment in a 4-year undergraduate degree program with a strong focus on business-related and/or technology-related majors preferred 

• Graduating in Dec 2027 or May 2028 (U.S.)

• Minimum cumulative GPA of 3.0 or better

• Does not require sponsorship for employment visa status (now or in the future) in the country where applying.