Sales Director - East Coast Team Lead

Department: Sales

Employment Type: Full Time

Location: New York, New York, New York, Hybrid

Key Responsibilities

Team leadership

• Lead, coach, and develop a team of 3-4 sellers across Director, Sr. Account Executive, and Account Executive levels
• Set clear goals, run regular 1:1s and account reviews, and hold the team accountable to revenue targets
• Build a collaborative, feedback-driven culture that rewards experimentation and growth
• Partner with the Head of East Coast Sales on hiring, team structure, and performance management
  
  

Agency and client strategy

• Open doors and accelerate deals across Publicis Groupe, WPP, and/or independent agencies using your own established relationships
• Join key pitches and senior-level meetings to help the team win and grow major brand and agency accounts
• Guide account planning and outreach strategy so each seller has a clear path into their agency and client targets
• Create upsell and cross-sell playbooks that grow existing business, with a focus on cross-channel mobile + DOOH
  
  

Revenue and sales operations

• Own the teams revenue number, pipeline forecasting, and sales reporting
• Lead win-loss reviews and continually refine the teams sales process
• Share market learnings and client feedback with the Head of East Coast Sales and the broader leadership team
• Collaborate with design, client services, and business intelligence to deliver successful campaigns
• Strengthen Big Happys market reputation through thought leadership, industry events, and client case studies

Skills, Knowledge and Expertise

Requirements

• 6+ years in advertising sales, including direct agency-side selling or agency experience
• 3+ years managing and developing sellers, ideally including senior-level sellers
• Established relationships within Publicis Groupe, WPP, and/or independent agencies, and proven skill navigating holding company structures
• A network that can bring incremental revenue opportunities to Big Happy at major brands
• A track record of leading teams that consistently exceed revenue targets
• Excellent written communication and presentation skills, including with senior agency and client stakeholders
• Comfort traveling to client meetings and industry events within the US
  
  

Preferred

• Experience selling mobile and/or DOOH advertising
• AdTech experience
• Client-direct relationships at enterprise brands

Benefits

• Full-time position with a competitive base salary
• Access to benefits, including Healthcare, Dental, and Vision
• Unlimited PTO - take what you need
• HSA/FSA match program
• Participation in Big Happy’s stock program
• Paid Parental Leave
• Half Day Fridays (except Q4)
• Team Happy camaraderie—celebrating wins, learning from challenges, and fostering continuous career growth
• A workplace culture where you can be yourself, contribute meaningfully, and be valued for your impact