Influencer Content Associate - BeReal, Japan

Department: BeReal

Location: Tokyo

Employment Type: FullTime

About BeReal

At BeReal, we are dedicated to authenticity in social media. By encouraging users to share unfiltered moments, we foster genuine connections and celebrate real life. We are now an international team of 100+ and have 40M+ monthly active users. Backed by Voodoo, our team is fully focused on scaling BeReal into an iconic social network used by hundreds of millions.

Role

Japan is one of BeReals most strategic markets, with a highly distinctive creator ecosystem and social media culture. This role is the local engine that connects Japanese creators with BeReals global performance creative operations.

As an Influencer Content Associate at Voodoo, based remotely in Japan, you will play a key role in building and managing a network of Japanese influencers, creators, and actors to produce high-quality video ads for BeReal at scale. Your responsibilities will include:

• Identifying high-potential creators across Japans social media platforms (TikTok, Instagram, X/Twitter, YouTube Shorts, LINE)

• Engaging and contracting creators, ensuring alignment with BeReals brand, brief, and performance objectives

• Working with local directors and actors when video production requires on-the-ground oversight to ensure quality and vision are met

• Handling video editing of created content to refine produced videos

• Tracking and analyzing content performance, while building a CRM database of Japan-based creators for future collaborations

• Reporting on production outputs and performance metrics to the global team (in English), providing insights and recommendations grounded in local market context

• Collaborating closely with the global Product, User Acquisition, and Creative teams to align Japan creator content with product-specific needs and objectives

• Adapting global creative concepts to the Japanese market and flagging when local formats, codes, or platform behaviours require a different approach

• Staying up-to-date with Japan-specific social media trends and competitor strategies to continuously discover and implement top-performing concepts

• Becoming an expert in Japanese UGC and creator culture, ensuring BeReals content stays native, relevant, and high-performing in the market
  

Profile

• 2–4 years of experience working with influencers or creators in Japan, with a strong understanding of the local creator ecosystem

• Experience in the mobile apps or social media industry is preferred

• Data-driven and structured — comfortable reading performance metrics and translating them into creator briefs and production decisions

• Creative and passionate about social media, with a genuine feel for what works with Japanese audiences

• Entrepreneurial mindset, adaptable to fast-paced environments with a proactive approach to problem-solving

• Proven ability to work effectively in distributed international teams, with strong collaboration and async communication skills

• Fluency in Japanese is required; professional-level English is required to work daily with the global team