Head of Product Marketing

What You’ll Do

• Lead and inspire a team of Product Marketing Managers focused on the full customer journey—from awareness to activation and engagement.

• Own the strategy and execution for Atlassian’s product marketing flywheel:

  • Partner closely with product and leadership to develop and take Jira’s AI story to market.

  • Partner with Growth to develop and optimize the self-serve motion

  • Drive top-of-funnel brand and demand generation campaigns.

  • Oversee onboarding and activation programs to ensure new customers realize value quickly.

  • Build and scale content programs (SEO, thought leadership, templates, guides) to drive organic traffic and engagement.

• Partner cross-functionally with Product, Brand, Growth, and Analytics to align on goals, share insights, and deliver integrated go-to-market strategies.

• Champion experimentation and data-driven decision making to continuously improve marketing performance and customer outcomes.

• Mentor and develop a high-performing team, fostering a culture of collaboration, innovation, and growth.

• Represent the voice of the customer and market, ensuring our messaging and experiences resonate with diverse audiences—from technical teams to business leaders

About You

• 12+ years of experience in product marketing, growth marketing, or related roles in SaaS or technology companies.

• Proven success leading and developing high-performing marketing teams.

• Deep expertise in web, content, and digital marketing, with a track record of driving measurable growth through organic and paid channels.

• Experience building and executing top-of-funnel brand and demand generation campaigns.

• Strong understanding of onboarding, activation, and customer lifecycle marketing.

• Data-driven mindset with experience using analytics to inform strategy and optimize performance.

• Exceptional communication, collaboration, and stakeholder management skills.

• Passion for Atlassian’s mission and products; experience with Jira, Confluence, or similar collaboration tools is a plus.

• Comfortable working in a fast-paced, highly cross-functional, and global environment.

Benefits & Perks

Atlassian offers a wide range of perks and benefits designed to support you, your family and to help you engage with your local community. Our offerings include health and wellbeing resources, paid volunteer days, and so much more. To learn more, visit go.atlassian.com/perksandbenefits.

About Atlassian

At Atlassian, were motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together.

We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyones perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.

To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them.

To learn more about our culture and hiring process, visit go.atlassian.com/crh.

In line with local law, identity verification (which may include use of biometric data) is a condition of employment with Atlassian for employment fraud purposes.