Field Marketing Manager, Mass Market (US, EST/CST)

Department: Demand Generation

Employment Type: Contract

Location: New Work, New York, AMER - Flexible Locations, Remote

• Own end-to-end execution and optimization of mass market field programs including virtual events, technical demos, regional dinners or experiences, and partner integrated activations.
• Build and manage a quarterly program calendar aligned to global campaign themes, product launches, and regional pipeline targets.
• Analyze multiple data-sets and 3rd-party intent signals via Demandbase to define granular audience segments, identify in-market accounts, and make program decisions based on this data.
• Write compelling copy for event invitations, landing pages, email sequences, and follow-up nurtures.

• Support the marketing plan to meet or exceed segment pipeline contribution against quarterly targets.
• Track registration, attendance, engagement, and pipeline metrics; report insights and optimization recommendations to leadership weekly.

• Partner with Campaign Ops, DataOps, Marketing, and Sales to ensure programs are properly instrumented, targeted, and followed up on.
• Align closely with sales & BDR teams to enable on marketing programs, elicit participation as needed, and ensure timely lead follow-up.

• Manage relationships with external agencies and vendors as needed for plan execution (e.g event spaces or restaurants).

• Maintain rigorous project management practices- timelines, briefs, status updates, and stakeholder communication.
• Oversee budget & track ROI
• Document playbooks and best practices to enable repeatable, scalable execution.

• 5-8 years of B2B field marketing experience
• Comfortable working with a large mid-market sales team & understand the programs that drive pipeline at scale
• Experience in SaaS/UCaaS/CCaaS or technology industry.
• Field experience with large mass market organizations where you had to scale programs in a remote environment.
• Demonstrated ability to execute multi-channel programs that drive measurable pipeline
• Hands-on experience with marketing automation (Pardot, or equivalent) and CRM (Salesforce).
• Comfort operating in a VERY fast-paced, matrixed environment where priorities shift and ambiguity is the norm.
• Excellent project management skills 
• Data-driven mindset with the ability to translate metrics into action.
• Experience with audience segmentation 

• Experience using Tableau for reporting
• Familiarity with Zoom products
• Experience partnering with channel/alliance teams on co-marketing motions.

Key Responsibilities

• 5-8 years of B2B field marketing experience
• Comfortable working with a large mid-market sales team & understand the programs that drive pipeline at scale
• Experience in SaaS/UCaaS/CCaaS or technology industry.
• Field experience with large mass market organizations where you had to scale programs in a remote environment.
• Demonstrated ability to execute multi-channel programs that drive measurable pipeline
• Hands-on experience with marketing automation (Pardot, or equivalent) and CRM (Salesforce).
• Comfort operating in a VERY fast-paced, matrixed environment where priorities shift and ambiguity is the norm.
• Excellent project management skills 
• Data-driven mindset with the ability to translate metrics into action.
• Experience with audience segmentation