Director of Programmatic Sales - DSPs & Digital Agencies

Location: Remote

***Remote Role, physically accessible to New York City***

Director of Programmatic Sales – DSPs & Digital Agencies

• Build and work a target list of 150–200 omni-channel DSPs and digital-only agencies, prioritizing accounts with the fastest path to activation.
• Generate net-new programmatic revenue through proactive outreach, platform partnerships, and consistent in-market presence.
• Educate buying teams on Adams programmatic inventory, deal types, and measurement capabilities — youre often the first real conversation a buyer has about DOOH.
• Build and nurture relationships with platform and DSP partner teams to unlock preferred access, co-marketing, and demand-side momentum.
• Craft proposals and pitch materials that translate Adams footprint and data into a story that wins budget.
• Partner closely with Ad Ops on deal curation, PMP setup, creative specs, and campaign troubleshooting.
• Keep a clean, current pipeline in CRM and report honestly on activity, forecast, and market signal.
• Represent Adams Outdoor at industry events, platform meetups, and trade shows as a face of our programmatic business.
• Be the programmatic sales expert for Adams Outdoor and work with our National Agency team to help them where needed in developing programmatic opportunities within the traditional out of home media agency landscape.
• Work with Marketing to refine our sales material and programmatic story for DSP and Digital Agency buyers.
• Work with digital and programmatic operations as needed to support the connectivity and data requirements of these digital buyers.

• 3–5 years of sales experience at a DSP, SSP, or programmatic media company, with real fluency across platforms like Vistar, The Trade Desk, DV360, and Amazon.
• A genuine hunter mentality — comfortable building pipeline from scratch and closing without a long runway of inbound leads.
• Working knowledge of attribution, measurement, and how to tell a data story that actually moves a buyer.
• Prior OOH or DOOH experience is a strong plus, but not a dealbreaker if your programmatic chops are sharp.
• Sharp written and verbal communication — youll be explaining a newer channel to buyers whove never planned it before.
• Organized, self-directed, and comfortable owning your calendar and your numbers.