Principal Product Marketing Manager, Data & BI

Team: Product Marketing

Location: US-Remote

Commitment: Full-Time

Workplace Type: remote

Responsibilities:

Business Intelligence (Net New Acquisition) 

• Develop and maintain positioning, differentiated messaging, and a cohesive narrative that connects our unique value to customer needs 

• Lead go-to-market for product launches from bill of materials through sales enablement 

• Create demand generation content targeting technical and business buyers: developers embedding reporting, data team leads, and analytics buyers evaluating platforms 

• Build and deliver internal enablement materials and training: product tours, email cadences, pitch materials, customer stories, and demo scripts 

• Create sales plays and campaigns that drive adoption and pipeline impact 

• Partner with R&D to shape roadmap and articulate our AI story, including agentic workflows, AI-driven data enrichment, natural language dashboard creation, and automated insights 

• Monitor competitive landscape and provide strategic recommendations for product positioning and PM roadmap input 

 

Actian Databases (Retention & Renewal) 
 

• Partner with Customer Marketing and PM on the retention content calendar: webinars, user days, roadmap workshops, and expansion plays 

• Bring new features to market and build enablement materials that sharpen renewal conversations around AI capabilities 

• Translate roadmap updates into customer-facing messaging that reinforces value at renewal time 

Cross-Portfolio 

• Contribute to Actians broader AI narrative as we build out agentic, MCP-connected, and LLM-ready capabilities across product lines 

• Create messaging and content for cross-sell expansion programs within the Actian portfolio 

Requirements:

• 6-10 years of PMM experience in enterprise software, with meaningful time in data, analytics, BI, or adjacent categories 

• Experience marketing a BI or analytics product directly  

• Background marketing to analytics teams, data engineers, and application developers 

• Familiarity with how AI capabilities are reshaping BI product roadmaps and buyer expectations 

• Experience with open-source communities, free trials and product-led growth models 

• Hands-on experience with AI tools and workflow automation (we pay attention to this)