VP of Global Marketing

Location: Remote - US

Time Type: Full time

Job Description

Give hope. Give health. Make your mark in the fight against cancer.

At Accuray, we make a direct and powerful impact on the lives of cancer patients every day — helping them live longer, better lives. But our commitment to innovation offers a truly unique opportunity: the chance to change the fight against cancer — helping to develop, introduce and support new treatment delivery systems and software that will give new hope and new health to cancer patients and cancer survivors around the world.

Accuray develops, manufactures and sells radiotherapy systems for alternative cancer treatments. Our radiation therapy for cancer makes treatment shorter, safer, personalized and more effective, ultimately enabling patients to live longer, better lives.

Job Description

The Vice President, Global Marketing is a strategic leader responsible for developing and executing Accuray’s global marketing strategy to drive revenue growth, increase market share, and support commercial success worldwide. Leading product marketing, growth marketing, digital marketing, field marketing, communications, events, and sales enablement, this role ensures strong alignment between marketing and commercial priorities. The VP partners closely with Sales, Product Strategy, Commercial Operations, Medical Affairs, and regional leadership teams to drive demand generation, successful product launches, customer engagement, and competitive differentiation. This leader will build and develop a high-performing global marketing organization focused on delivering measurable business results and advancing Accuray’s mission of improving cancer care.

KEY RESPONSIBILITIES

• Develop and execute a global marketing strategy aligned with Accurays commercial objectives, revenue targets, and long-term growth plans.
• Partner with regional sales leaders to drive demand generation, pipeline creation, customer acquisition, and account expansion strategies.
• Establish marketing initiatives that directly support order growth, market share gains, installed base expansion, and customer retention.
• Drive alignment between marketing investments and commercial priorities to maximize return on investment.
• Lead the development and execution of Accurays global brand strategy and value proposition.
• Ensure consistent and differentiated positioning of Accurays products, services, and solutions across all markets.
• Strengthen corporate messaging and thought leadership to reinforce Accurays leadership position in radiation oncology.
• Oversee global digital, content, social media, public relations, and communication strategies.
• Create and optimize multi-channel demand generation programs
• Develop customer journey strategies that improve engagement throughout the buying lifecycle.
• Leverage data, analytics, and market insights to improve marketing effectiveness and customer conversion.
• Partner with Product Strategy and Product Management teams to successfully launch new technologies, upgrades, software solutions, and service offerings.
• Drive commercialization strategies that accelerate product adoption and maximize lifecycle value.
• Lead competitive intelligence initiatives and market analysis to identify emerging opportunities and threats.
• Establish sales enablement programs that increase commercial effectiveness and win rates.
• Ensure sales teams are equipped with the messaging, tools, training, and customer insights necessary to succeed.
• Drive commercial readiness for new product introductions and strategic initiatives.
• Collaborate closely with Commercial Operations to leverage data and analytics in support of field execution.
• Create a performance-driven marketing organization with clearly defined metrics, dashboards, and accountability.
• Measure and optimize marketing contributions to pipeline generation, revenue growth, customer engagement, and market expansion.
• Manage global marketing budgets and resources to maximize impact and efficiency.
• Implement marketing technologies and digital platforms that enhance scalability and effectiveness.
• Lead and develop a global team spanning North America, EIMEA, APAC, and Japan.
• Build a high-performance culture centered on collaboration, execution, innovation, and customer focus.
• Provide coaching, mentorship, and succession planning for marketing leaders and emerging talent.
• Foster strong cross-functional relationships to ensure organizational alignment and execution excellence.

QUALIFICATIONS

• Bachelors degree in Marketing, Business Administration, Communications, Life Sciences, Healthcare Administration, or related field required.
• MBA or advanced degree preferred.
• Minimum 12 years of progressive marketing leadership experience.
• Minimum 7 years leading global or regional marketing organizations within medical devices, healthcare technology, life sciences, or related regulated industries.
• Proven track record of driving revenue growth, market share gains, and commercial success through integrated marketing strategies.
• Experience supporting high-value capital equipment sales and complex customer buying processes preferred.
• Demonstrated success managing global teams across multiple regions and cultures.
• Deep expertise in product marketing, demand generation, commercialization, branding, digital marketing, and commercial enablement.
• Strong understanding of healthcare markets, reimbursement dynamics, customer buying behaviors, and competitive landscapes.
• Ability to translate business objectives into measurable marketing outcomes.
• Exceptional strategic thinking, executive presence, and communication skills.
• Strong analytical and financial acumen with experience managing budgets and marketing ROI.
• Proven ability to build strong cross-functional relationships and influence executive stakeholders.
• Experience leading organizational transformation and driving change in complex global environments.
• Customer-focused mindset with a passion for improving customer experiences and market engagement.
• Experience within radiation oncology, oncology, medical imaging, surgical technologies, or other complex healthcare technology markets.
• Familiarity with both direct and distributor-based commercial models.
• Experience integrating global and regional marketing strategies across mature and developing markets.
• Demonstrated ability to build marketing organizations that serve as strategic growth drivers for commercial teams.
• Ability to travel globally, including customer visits, industry conferences, sales meetings, and internal leadership events as business needs require.

To qualify for this position, candidates must be able to furnish proof that they are authorized to work in the country they are applying on a permanent basis without sponsorship.

EEO Statement

At Accuray, our commitment to patient-first outcomes drives an inclusive and collaborative work environment where the best ideas rise to the top — and everyone works to push them further. We value diversity in both the professional and personal backgrounds of our employees, as this variety adds rich energy to every team, every project and every work day. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or national origin – including individuals with disabilities and veterans.