Senior, Conversion Optimization Manager

Department: Marketing

Employment Type: Permanent

Location: Stockholm, Stockholms län, Sweden, Remote, Hybrid

Responsibilities

• Drive structured experimentation and conversion optimization initiatives across multiple websites and customer journeys.
• Define and manage the experimentation roadmap, backlog, and prioritization based on business impact and opportunity.
• Translate customer insights, behavioral data, and analytics into clear hypotheses and measurable optimization initiatives.
• Champion data-driven decision making by ensuring recommendations are supported by research, testing, and performance insights.
• Optimize landing pages, forms, and key conversion journeys across paid and organic traffic channels.
• Partner with Analytics and Web teams to coordinate delivery, prioritization, and execution of optimization initiatives.
• Collaborate with SEO, Paid Media, Marketing Operations, Product, and UX stakeholders to improve conversion performance and lead quality.
• Establish scalable testing frameworks, processes, and best practices across a diverse multi-site environment.
• Manage the end-to-end experimentation process, including research, prioritization, test design, implementation, analysis, and reporting.
• Support the continued development of experimentation capabilities, tools, and methodologies across the Digital CoE.

Skills, Knowledge & Expertise

• Strong experience in Conversion Rate Optimization (CRO), growth, digital performance, or experimentation-focused roles.
• Proven track record of running structured experimentation programs and delivering measurable business impact.
• Strong analytical mindset with the ability to convert data into actionable insights and optimization opportunities.
• Experience influencing stakeholders and driving cross-functional initiatives in complex organizations.
• Deep understanding of UX principles, customer behavior, conversion optimization, and funnel analysis.
• Experience working across multiple websites, brands, products, or digital ecosystems.
• Familiarity with analytics, testing, and experimentation platforms.
• Comfortable collaborating with developers, analysts, designers, and marketers in a fast-paced environment.
• Ability to operate across strategy, execution, prioritization, and delivery while maintaining momentum.
• Experience in adjacent marketing disciplines such as SEO, Paid Media, Marketing Operations, or Lifecycle Marketing is advantageous.
• Experience with AI-assisted productivity and workflow tools such as Codex, Cursor, Claude Code/cowork, Copilot Studio, OpenClaw, or similar platforms is a plus.