Senior, Campaigns & Content Marketing

Department: Marketing

Employment Type: Permanent

Location: Stockholm, Stockholms län, Sweden, Remote, Hybrid

Responsibilities

• Own audience growth strategy across target segments and lifecycle stages to support net new sales, expansion and reactivation goals.
• Plan and deliver campaign content that supports functional objectives and measurable pipeline outcomes.
• Create and refine content for digital journeys, nurture tracks, sales programs, events and integrated demand generation campaigns.
• Own lifecycle marketing content, including lead nurture, opportunity nurture, lost lead reactivation and dormant database activation.
• Develop typical lifecycle programs such as new lead nurture sequences, retargeting journeys, landing pages, tradeshow contact reactivation, old opportunity reactivation and inactive lead programs.
• Create reusable campaign frameworks
• Develop advertising and promotional materials for integrated campaigns.
• Resolve complex content needs using experience, analysis and established methods.

Skills, Knowledge & Expertise

• Experience in B2B campaign content marketing, demand generation or a related field.
• Strong understanding of demand generation campaigns, content development and audience targeting.
• Ability to apply advanced marketing concepts to complex assignments.
• Ability to analyse content performance and provide actionable insights.
• Strong written and verbal communication skills.
• Ability to manage work independently while meeting quality standards.