Principal Product MarketingStraight from abas Software’s careers page. Apply on the company site — no recruiter, no middleman.
Principal, Product Marketing
Department: Marketing
Employment Type: Permanent
Location: UK, Remote, Remote
Forterro is building MyForterro.ai as the central cloud and AI foundation serving customers across a portfolio of specialised industrial software businesses. This is not a standalone product; it is a strategic growth platform designed to unlock cross-portfolio value, scalable services, and AI-enabled capabilities.
The Product Marketer – Platform & AI ensures that MyForterro.ai becomes a commercial engine rather than simply shared infrastructure. The role is responsible for defining how customer usage evolves into paid adoption, structured expansion, and durable revenue growth. It connects platform engagement to monetisation logic, pricing discipline, and clear commercial outcomes.
This position sits at the intersection of platform strategy, AI commercialisation, pricing architecture, and lifecycle growth. It requires someone who can think systemically, operate with commercial rigour, and influence across multiple lines of business.
Responsibilities
Key Responsibilities
- Define and own the usage-led monetisation strategy for MyForterro.ai
- Establish qualified usage signals that predict paid adoption and expansion
- Design the free-to-paid value architecture, including paywall and upgrade logic
- Develop structured expansion paths from platform access through to AI-enabled offerings
- Define ICP-led monetisation priorities, identifying segments with the highest expansion potential
- Shape the platform and AI positioning framework across the portfolio
- Partner with Deal Desk to ensure pricing discipline and protect monetisation integrity
- Define packaging logic and tier progression for platform and AI services
- Specify instrumentation requirements to track conversion, expansion, and revenue impact
- Monitor monetisation performance and proactively surface risks to scalability or pricing erosion
- Enable Sales and Partners with clear upgrade narratives and expansion frameworks
Skills, Knowledge & Expertise
Core Competencies
- Strong commercial and systems thinking
- Ability to translate product usage data into monetisation strategy
- Experience designing pricing, packaging, and upgrade architectures
- Deep understanding of SaaS, cloud, or AI monetisation models
- Strategic positioning and narrative development skills
- Evidence-led decision making with clear commercial accountability
- Ability to influence senior stakeholders across Product, Sales, and Deal Desk
- Comfortable operating across multi-product or federated portfolios
Required Experience
- 5–10+ years in Product Marketing or adjacent strategic GTM roles
- Proven experience converting usage into paid adoption and expansion
- Demonstrated involvement in pricing and packaging strategy
- Experience working in SaaS, cloud, or AI-enabled product environments
- Track record of operating in multi-product or portfolio-based organisations
Preferred Experience
- ERP or vertical industrial software experience
- Exposure to tiered, usage-based, or gated monetisation models
- Experience operating in private equity-backed or performance-driven environments
Why This Role Matters
MyForterro.ai represents a significant growth lever for Forterro. This role ensures that platform engagement translates into predictable paid adoption, scalable expansion, and measurable revenue quality across the portfolio.
MyForterro.ai represents a significant growth lever for Forterro. This role ensures that platform engagement translates into predictable paid adoption, scalable expansion, and measurable revenue quality across the portfolio.
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