Sales and Marketing Director

Department: Sales - Sales

Employment Type: Permanent

Location: United Kingdom, United Kingdom, Remote, United Kingdom, Remote

Key Responsibilities

• Lead, manage and develop a global sales team to deliver sustained, profitable growth across:
• Autonomous vehicle and ADAS development
• Automotive OEM simulation and virtual testing programmes
• Motorsport and high‑performance engineering environments
• Shift the organisation from predominantly reactive sales to a proactive, opportunity‑led engagement model, identifying strategic programmes early in their lifecycle.
• Define and execute data‑driven sales strategies for both new customer acquisition and expansion of existing accounts.
• Personally lead major commercial engagements with global OEMs, Tier 1 & Tier 2 suppliers, technology developers and ecosystem partners.
• Collaborate closely with engineering and product teams to develop technically credible, commercially compelling proposals aligned with customer requirements.

• Oversee and evolve the marketing function, working with internal teams and external partners.
• Drive coherent product positioning, messaging, digital presence and thought‑leadership activity.
• Support go‑to‑market planning for new software capabilities and platform developments.
• Use CRM, analytics and marketing data to continuously refine targeting, messaging and conversion effectiveness.

• Build long‑term, trusted relationships with technical, commercial and executive stakeholders across the automotive and autonomous vehicle sectors.
• Champion a consultative, solution‑led sales approach aligned to customer programme objectives and roadmaps.
• Represent the business at selected industry events, conferences and customer demonstrations.

Skills, Knowledge & Expertise

• Proven senior‑level sales leadership experience within software or SaaS, ideally linked to:
• Automotive simulation or virtual testing
• Autonomous or assisted driving technologies
• Complex engineering or data‑driven platforms
• Experience operating at Sales Director / Head of Sales & Marketing / Commercial Director level or equivalent.
• Demonstrable success selling complex, technical solutions with long and consultative sales cycles. An Engineering background is desirable.
• Track record of winning and growing accounts with automotive OEMs, Tier 1 suppliers or advanced technology developers.
• Ability to translate technical customer challenges into clear commercial propositions in partnership with engineering teams.

• Inspirational and pragmatic leader, capable of building and motivating high‑performing commercial teams.
• Strategically minded, with the ability to turn market insight into executable plans.
• Credible communicator at senior customer and internal leadership level.
• Collaborative, hands‑on and comfortable operating in a technically sophisticated environment.
• Confident using CRM systems, analytics and marketing insight to guide decision‑making.