<div><b>About Us</b></div><div><br /></div><div><b>Wing</b><span> is seeking elite talent to join </span><b>M32 AI (backed by top-tier Silicon Valley VCs)</b><span>, dedicated to building agentic AI (see <a href="http://trycentral.com">trycentral.com</a>) for SMBs globally, with an initial focus in the US. </span></div><div><br /></div><div><span>Think of it like a startup within a corporate: fast moving and agile, with the stability of a corporate, and zero bureaucracy. The excitement and speed of startups, but budget of corporates. </span></div><div><br /></div><div><b>If building a marketing function from 0 to 1 is your thing, you’re in the right place!</b></div><div><br /></div><div><b>Overview</b></div><div><br /></div><div><span>Were hiring their first growth marketing hire to lead across acquisition, funnel optimization, and growth experiments.</span></div><div><br /></div><div><span>This is a <b>hands-on, high-impact role</b>. You’ll own paid ads, landing pages, SEO, content, and lifecycle marketing - and work closely with the founders to scale what works. From writing ad copy to designing growth loops, you’ll be expected to execute with speed, creativity, and a strong grasp of data.</span></div><div><br /></div><div><span>Ideal candidates don’t just excel in performance marketing, creative strategy, and data-driven decision-making, but also move fast, think like owners, and care about results. If this sounds like you, we’d love to talk.</span></div><div><br /></div><div><b><span>1. Performance &amp; Growth Marketing</span></b></div><div><span>- Launch and scale high-performing campaigns across Google, Meta, YouTube, LinkedIn, TikTok, Reddit, and - programmatic platforms</span></div><div><span>- Own paid acquisition end-to-end, from keyword research and bid strategy to creative testing and conversion optimization</span></div><div><span>- Implement and maintain attribution models, UTM governance, and multi-touch tracking to ensure accurate CAC and ROAS measurement</span></div><div><span>- Rapidly test and iterate growth experiments across paid, SEO, and organic channels to unlock new scalable acquisition levers</span></div><div><br /></div><div><b><span>2. Landing Pages &amp; Conversion Rate Optimization (CRO)</span></b></div><div><span>- Design and optimize full-funnel user journeys, from ad click to activation, upsell, and retention</span></div><div><span> - Monitor SEO performance using tools like Google Search Console, SEMrush, or Ahrefs; iterate on content and structure for optimized search visibility</span></div><div><span>- Build high-converting landing pages (Framer preferred), and run A/B &amp; multivariate tests to improve conversion rates</span></div><div><span>- Analyze behavioral data (via GA4, PostHog) to identify friction points, improve UX, and boost conversion</span></div><div><br /></div><div><b><span>3. Creatives &amp; Copywriting</span></b></div><div><span>- Define innovative content and GTM strategies. Collaborate across product, content, and sales to ensure marketing alignment and positioning consistency</span></div><div><span>- Write high-converting, SEO-optimized copy for ads, landing pages, and long-form content (e.g. blogs, case studies, guides)</span></div><div><span>- Own organic content engine: keyword research, topic clustering, publishing, and backlink outreach</span></div><div><span>- Work with designers to produce high-performing ad creatives across static, video, and motion using tools like Figma, Canva, and CapCut</span></div><div><br /></div><div><b><span>4. Lifecycle, Email &amp; CRM Automation</span></b></div><div><span>- Build and manage lifecycle flows across onboarding, retention, upsell, winback, and referrals</span></div><div><span>- Own email infrastructure setup and health: segmentation, deliverability (SPF, DKIM, DMARC), and cold-to-warm sequences that nurture leads via education and value</span></div><div><span>- Design personalized drip campaigns based on behavior, usage, and funnel stage</span></div><div><span>- Connect CRM with product and ad platforms to trigger real-time retargeting and lead nurturing campaigns</span></div><div><br /></div><div><b><span>5. Strategic Initiatives</span></b></div><div><span> -Design and run scrappy, low-cost acquisition experiments to unlock new channels and reduce CAC, validating and scaling what works</span></div><div><span>- Own co-marketing partnerships, affiliate/influencer campaigns, community-led growth loops, and thought leadership efforts</span></div><div><span>- Support hiring, documentation, and team processes as we grow</span></div><div><br /></div><div><span><b>What a strong candidate looks like</b></span></div><div><span>- You’ve taken a B2B SaaS from </span><b><span>$0 to $1–5M ARR</span></b></div><div><span>- You can show case studies with measurable impact across CPC, CVR, CAC, pipeline, MRR</span></div><div><span>- You move from idea to launch in days, not weeks</span></div><div><span>- 5+ years in digital marketing with a strong focus on B2B SaaS performance marketing</span></div><div><span>- Deep understanding of marketing fundamentals, analytics, and experimentation</span></div><div><span>- Demonstrated ability to leverage AI tools to speed up execution</span></div><div><span>- Proven track record managing meaningful ad budgets across Google, Meta, and LinkedIn</span></div><div><span>- Experience optimizing funnels and landing pages using CRO best practices</span></div><div><span>- Experience with email marketing platforms, influencer or affiliate campaigns</span></div><div><span>- Proven track record in SEO strategy, content production, and performance measurement</span></div><div><span>- Hands-on with tools like GA4, Framer, PostHog, and campaign managers (Google, Meta, LinkedIn)</span></div><div><span>- Excellent copywriting and design instincts, with the ability to create or direct the development of high-quality marketing assets</span></div><div><span>- Experience with marketing automation platforms such as Zapier, n8n, Make, or similar tools</span></div><div><br /></div><div><b>Note: due to the seniority of this role, you are exempt from completing any initial assessments sent to you via email. If you do receive them, simply ignore them.</b></div>

Wing Assistant

Growth Marketing Lead

Wing Assistant

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