<div><strong><br />Location:</strong> Must be based in Metro Vancouver, BC. Hybrid role, with a minimum of 3 days per week in the office.<br /><strong>Travel Requirement:</strong> ~25% travel<br /><strong>Reports to:</strong> CEO<br /><br /></div><h3><strong>Mission</strong></h3><div>Spare’s next VP/Director of Marketing will elevate the function to a core revenue-driving strategic lever in the organization. They will bring deep ownership, creative horsepower, and commercial instinct to how Spare goes to market. This role is not about caretaking a function — it’s about transforming it into one of the highest-performing growth engines at Spare.<br /><br /></div><div>This leader will build trust with Sales, Product, and the broader team. They will become a key voice in Spare’s strategic direction — not just someone who executes campaigns, but someone who helps shape the story we tell, the market we pursue, and how we win.</div> <h2> Top Objectives </h2> <div><strong>1. Build Trust in Marketing Across the Business</strong></div><ul><li>Build credibility and alignment with Sales, Product, and the Executive team.</li><li>Take ownership for marketing impact end-to-end: content, campaigns, enablement, customer stories, events, product launches, and more.</li></ul><div><strong>2. Build a World-Class Team with High Performance Standards</strong></div><ul><li>Empower an ongoing culture of high performance and measurable results in the marketing team. </li><li>Establish clear role expectations, career paths, and accountability across all marketing sub-functions, and coach high potential team members to encourage career development.</li></ul><div><strong>3. Become an Active Strategic Leader</strong></div><ul><li>Own the GTM mission as a senior leader and member of the SLT team, including pipeline design, growth strategy, and executive planning.</li><li>Bring forward market insights and strategy ideas proactively — not reactively.</li><li>Drive bold, differentiated storytelling and brand positioning that earns trust in government markets.</li></ul><div><strong>4. Align Deeply with Revenue</strong></div><ul><li>Embed yourself with Sales. Understand deals, objections, and whitespace opportunities firsthand.</li><li>Create marketing initiatives that Sales trusts, uses, and relies on — not just polished decks or blog posts.</li><li>Set and hit clear targets: MQEs, RFPs influenced, event ROI, campaign-sourced revenue.</li></ul><div><strong>5. Raise the Bar on Execution Quality</strong></div><ul><li>At Spare we don’t end with “good enough” in marketing. Case studies, slide decks, vague enablement content, and more need to have a high bar in quality.</li><li>Build marketing systems and documentation that scale and drive internal trust.</li><li>Be a builder and editor — not just a delegator.</li></ul> <h2> Benefits✨ </h2> <ul><li><strong>Purposeful work:</strong> Be a part of a mission-driven company that is solving real-world problems and improving the lives of people around the world.</li><li><strong>Growth Opportunities:</strong> Spare is growing fast and there is uncapped potential for rapid advancement of motivated high performers on our team! 🚀</li><li><strong>Market-competitive pay:</strong> We benchmark roles annually to attract and retain top talent. For Growth roles, we also offer a competitive commission/bonus structure that rewards strong performance. </li><li><strong>Stock options:</strong> Enjoy the feeling of ownership. All Spartians are provided stock options, so you can share in the growth and success of Spare!</li><li><strong>Home office allowance:</strong> We recognize the importance of a productive home office setup to help you do your best work, which is why we provide a CA$1,000 home office allowance.</li><li><strong>Health insurance:</strong> We offer a fully-paid health insurance package for you and your dependents that includes prescription drug, paramedical, mental health, dental, life insurance, travel insurance, and Employee Assistance Program.</li><li><strong>Lifestyle Spending Account: </strong>We offer CA$500 per year Lifestyle Spending Account (taxable benefit), which you can use to get reimbursed for a variety of expenses including education, wellness, transportation, and childcare/pet care.</li><li><strong>Paid time off:</strong> Along with your three weeks of annual vacation, we offer unlimited sick days and have company-wide shut-down days to help you rest and recharge.</li></ul><div><br /></div>

Spare

VP, Marketing Marketing

Spare

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