We’re a fast-growing company with a goal of making a lasting and meaningful contribution to the world. Our mission is to provide the most widely used open source software and enterprise-ready professional products for data science and technical communication. Our tools further the cause of equipping everyone, regardless of economic means, to participate in a global economy that increasingly rewards data literacy. With millions of open source users and thousands of commercial customers, we are now hiring a Product Marketing leader to help us tell our story and to drive impactful growth as we build a 100-year company. YOU ARE <ul> <li>A collaborative and proactive leader who builds consensus and drives alignment across diverse teams.</li> <li>A strategic problem solver with an eye for the big picture, but not shy about rolling up your sleeves and digging into the details.</li> <li>A builder who does not leave any stone unturned.</li> <li>Curious, humble, and kind.</li> <li>Excited about Posit’s mission.</li> </ul> THE OPPORTUNITY We seek a seasoned and strategic Vice President of Product Marketing to lead our team. The ideal candidate will be an exceptional cross-functional collaborator, skilled at building bridges, influencing stakeholders, and driving new processes across the organization to enable sustainable growth. You will strategically define and drive all Product Marketing initiatives. This includes positioning, messaging, go-to-market (GTM) strategy, competitive analysis, and enablement across the organization. You will work closely with Product Management, Sales, and Customer Success teams to craft compelling narratives that resonate with technical and business personas. <ul> <li>Scale Product Marketing: Establish, refine, and optimize Product Marketing processes, while coaching and staffing a high-performing team to support our continued growth across key global verticals - e.g., Life Sciences, Healthcare, Finance, Banking, Insurance, Public Sector.</li> </ul> <ul> <li>1,700+ enterprise customers, many in partnership with Databricks, Snowflake, AWS, and other cloud platforms, including 52 of the Fortune 100. </li> <li>Millions of users across the globe and industries</li> </ul> <ul> <li>Develop Product Positioning &amp; Messaging: Define and refine compelling product positioning that powerfully differentiates our data analytics and data science solutions. Craft resonant messaging tailored to our diverse target audiences and top industry segments.</li> <li>Lead GTM Strategy &amp; Execution: Partner closely with Sales, Marketing, and Product Management to develop and execute impactful GTM strategies that expand market awareness, drive pipeline growth, and ultimately increase customer adoption. Leverage data-driven insights to optimize positioning, messaging, segmentation, and enablement, directly influencing win rates, deal cycle time, and average deal size.</li> <li>Champion Posit’s Open Source Mission &amp; Community: Drive awareness, adoption, and excitement around Posits open-source approach. Foster and empower a vibrant community of data scientists, analysts, and developers, enabling them to leverage our tools for cutting-edge advanced analytics and machine learning solutions.</li> <li>Empower GTM Teams through Sales Enablement: Develop and deliver comprehensive content, tools, resources, and training programs that equip Marketing, Sales, Customer Success, and Partner teams with compelling, value-based narratives to engage prospects and customers effectively.</li> <li>Oversee Compelling Content Strategy: Lead the creation and strategic deployment of high-impact marketing assets (e.g., white papers, case studies, demo videos, blogs) that engage target personas throughout their buyers journey.</li> <li>Drive Competitive &amp; Market Intelligence: Conduct in-depth market research and competitive analysis to identify evolving trends, assess the competitive landscape, and understand customer needs. Translate these insights into actionable recommendations to inform product and marketing strategies, ensuring Posit effectively addresses customer challenges and maintains market leadership.</li> <li>Foster Cross-Functional Collaboration: Serve as a pivotal bridge between Product, Marketing, Sales, and Customer Success, ensuring seamless alignment, clear communication, and integrated strategies across all functions.</li> <li>Ensure Operational Excellence: Define and execute the Product Marketing teams strategy, budget, and hiring plans. Establish clear goals and KPIs to measure and optimize team performance consistently.</li> <li>Lead with Clarity: Build, mentor, and inspire a world-class Product Marketing team, fostering a culture of collaboration, innovation, continuous improvement, and professional growth.</li> </ul> About you: <ul> <li>Proven ability to collaborate and influence cross-functional teams to drive adoption of new processes and best practices across all GTM disciplines and tactics.</li> <li>Demonstrated success in gaining buy-in from senior leadership and technical teams.</li> <li>Successful history of leading product launches and executing go-to-market (GTM) strategies that drive double-digit revenue growth.</li> <li>A strong understanding of product-led growth (PLG) strategies and how to leverage them in a B2B software context.</li> <li>Expertise in GTM strategies, particularly with technology and implementation partners.</li> <li>Skilled in solution selling, storytelling, and articulating how products address real-world challenges for both technical and business audiences.</li> <li>Background in marketing products for data analytics, data science, data management, or business intelligence (highly desirable).</li> <li>Experience with open-source software and/or developer tools (highly desirable).</li> <li>Strong operational and project management abilities, adept at leading cross-functional initiatives and driving complex projects using an Agile approach</li> <li>Demonstrated success in building, leading, and mentoring high-performance product marketing teams.</li> </ul><div><div><div>Posit offers competitive compensation with extensive human-first, people-focused benefits to prioritize your personal and financial well-being. Individual pay decisions are based on a number of factors, including qualifications for the role, experience level, and skillset. This hiring range reflects base salary and assumes that the job will be performed in the United States.</div><div>Hiring Range</div><div>$290,000—$340,000 USD</div></div></div><div><h2>Working at Posit:</h2> <ul> <li>We welcome all talented colleagues and are committed to a culture that represents diversity in all its forms.</li> <li>We prioritize giving ourselves “focus time” to get deep work done. We minimize meetings and attempt to operate asynchronously.</li> <li>We are a learning organization and take mentorship and career growth seriously. We hope to learn from you and we anticipate that you will also deepen your skills, influence, and leadership as a result of working at Posit.</li> <li>We operate under a unique sustainable business model: We have over 50% of our engineering dedicated to creating free and open source software.  We are profitable and we plan to be around decades from now.</li> <li>Posit is a Public Benefit Corporation (PBC) and a Certified B Corporation®, which means our open-source mission is codified into our charter. As a result, our corporate decisions balance the communitys interests, customers, employees, and shareholders. Hear more about why we think this matters<a href="https://blog.rstudio.com/2020/01/29/rstudio-pbc/"> here</a>.</li> </ul> <h2>Notable:</h2> <h3>We offer competitive compensation with extensive human-first, people-focused benefits to prioritize your personal and financial well-being. These benefits apply to full-time positions only.</h3> <ul> <li>100% of medical, dental, and vision insurance premiums are covered for employees and their families! Fertility and gender-affirming healthcare is included in all of our plans.</li> <li>Supplemental mental health and wellness benefits are available via Ginger even if you don’t opt in to our insurance plans, including Ginger for teen family members.</li> <li>Posits gender-neutral paid parental leave policy covers all new parents, including foster and adoptive parents.</li> <li>All full-time employees are eligible for 401k enrollment starting on day one.</li> <ul> <li>After six months of employment, Posit provides a substantial yearly match to employee 401K contributions.</li> </ul> <li>An annual profit-sharing bonus for employees recognizes our team’s contributions to company performance across the year.</li> <li>We are a 100% distributed team. You are also welcome to come into our Boston office. </li> <ul> <li>We offer a $400 monthly reimbursement for coworking space rental if you prefer to work away from home. </li> </ul> <li>Our Lifestyle Savings Account offers an initial deposit of $1800 and then an additional quarterly stipend of $375 to cover the costs of professional development, wellness, financial health, charitable giving, and remote work support.</li> <li>We provide a flexible environment with a generous vacation policy that encourages a minimum of four weeks PTO per year plus 13 paid company holidays.</li> </ul> Are you excited about this role but not sure if your experience aligns with every qualification in the job description? That’s okay. We know multiple perspectives are essential for a thriving organization and wed still love to hear from you!  Posit is committed to being a diverse and inclusive workplace. We encourage applicants of different backgrounds, cultures, genders, experiences, abilities, and perspectives to apply. All qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, sexual orientation, gender, gender identity, age, physical disability, or length of time spent unemployed. Posit Software, PBC participates in the federal E-Verify program, which confirms employment authorization of newly hired U.S. based employees. E-Verify is not used as a tool to pre-screen candidates and is only initiated upon hire. <a href="https://posit.co/wp-content/uploads/2023/11/E-Verify_Participation_Poster_Eng_Es.pdf" target="_blank">E-Verify Participation Notice</a> (English/Spanish) <a href="https://posit.co/wp-content/uploads/2023/11/IER_RightToWorkPoster_Eng_Es.pdf" target="_blank">Right to Work Notice</a> (English/Spanish) #LI-REMOTE  </div>

Posit

VP, Product Marketing

Posit

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