<p><span><span><strong>Requisition ID:</strong> 68698 </span></span></p><p>ABOUT WHIRLPOOL CORPORATION <br />Whirlpool Corporation (NYSE: WHR) is a leading kitchen and laundry appliance company, in constant pursuit of improving life at home and inspiring generations with our brands. The company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2023, the company reported approximately $19 billion in annual sales, 59,000 employees, and 55 manufacturing and technology research centers.  Additional information about the company can be found at WhirlpoolCorp.com.</p><div><div><div><h2><b>The team you will be a part of</b></h2></div><div>The Digital Marketing team develops marketing, merchandising and creative strategies and affiliated programs to promote the organizations products and services through the Internet or other digital channels to increase exposure to and business from the target audience and analyzes their effectiveness. Develops and maintains website graphic designs and layout to support the organizations image, identity and brands. May be responsible for social media marketing and online community management.</div></div><div><div><h2><b>This role in summary</b></h2></div><div><p>Whirlpool Corp is searching for a passionate Digital Marketing Analyst as part of our Regional team.</p><p> </p><p>Professional with experience in BI, Analytics, CRM.</p><p> </p><p>Will be responsible for implementing data collection structures, ensuring data integrity, conducting advanced analyses, and delivering insights that support strategic decisions in digital channels.</p><p><br /><br /></p></div></div><div><div><h2><b>Your responsibilities will include</b></h2></div><div><p><strong>Data Modeling and Light Engineering</strong></p><p>Structure and maintain raw and refined databases in BigQuery for analysis</p><p>Create simple pipelines with SQL for transformation and normalization of digital data</p><p>Create data segments</p><p> </p><p><strong>Creation of Dashboards</strong></p><p>Develop reports in Looker Studio, Power BI, or similar, with a focus on self-service</p><p>Implement alerts or automations for anomaly monitoring</p><p> </p><p><strong>Digital Performance Analysis and Monitoring</strong></p><p>Monitor key metrics</p><p> </p><p><strong>Implementation and Tracking</strong></p><p>Plan and execute event tracking via Google Tag Manager</p><p><br /><br /></p></div></div><div><div><h2><b>Minimum requirements</b></h2></div><div><ul><li><p>Fluent in English (written and spoken).</p></li><li><p>Knowledge of SQL and practical experience with BigQuery, especially with the GA4 export schema.</p></li><li><p>Experience in data modeling.</p></li><li><p>Experience with Google Analytics 4 and Google Tag Manager.</p></li><li><p>Experience implementing and maintaining tracking solutions across various digital properties.</p></li><li><p>Familiarity with A/B testing, segmentations, variations, and best practices for causal analysis.</p></li><li><p>Good communication with technical and non-technical teams.</p></li><li><p>Analytical curiosity and structured reasoning.</p></li><li><p>Ability to work in a hybrid environment (in person/remote) in a global multi-cultural team environment.</p></li></ul></div></div><div><div><h2><b>Preferred skills and experiences</b></h2></div><div><ul><li><p>Knowledge of programming languages such as Python or JavaScript for automation, tag validation, or customized analyses.</p></li><li><p>Experience in e-commerce environments or large-scale digital projects.</p></li><li><p>Experience in VTEX.</p></li><li><p>Experience with paid media platforms (e.g., Google Ads, Meta Ads) for attribution and performance analyses.</p></li><li><p>Familiarity with data governance frameworks and best practices for versioning/tracking documentation.</p></li><li><p>Excellent analytical skills. </p></li><li><p>Project management.</p></li><li><p>AI Knowledge will be a plus.</p></li></ul></div></div></div><p>Connect with us and learn more about Whirlpool Corporation</p><p>See what its like to work at Whirlpool by visiting <a href="http://www.whirlpoolcareers.com/">Whirlpool Careers</a>. Additional information about the company can be found on <a href="http://www.facebook.com/WhirlpoolCorp/">Facebook</a>, <a href="http://twitter.com/whirlpoolcorp">Twitter</a>, <a href="http://www.linkedin.com/company/whirlpool-corporation/life/">LinkedIn</a>, <a href="http://www.instagram.com/whirlpoolcorp/">Instagram</a> and <a href="http://www.youtube.com/user/WhirlpoolCorporation">YouTube</a>.</p><p>Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.</p>

Whirlpool

Analyst, Digital Marketing

Whirlpool

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