Ready to be a Titan?At ServiceTitan, we empower the trades, and our digital presence is crucial to our success. Were seeking a passionate and driven Conversion Rate Optimization (CRO) Specialist to join our dynamic Web team. If youre highly curious and eager to dive into experimentation, optimize user experiences, and drive measurable results, this role is for you.This is an exciting opportunity to shape our testing strategy to maximize conversions and enhance user engagement. Were looking for someone with a solid foundation in conversion rate optimization (CRO) and a desire to grow alongside a rapidly expanding company.What you’ll do:Youll be instrumental in driving our experimentation efforts, identifying opportunities to improve conversion rates, and implementing data-driven strategies. Youll work collaboratively with cross-functional teams to design, execute, and analyze experiments. This role offers the flexibility to explore different areas of CRO, allowing you to develop your skills and contribute to our overall growth.In practice, that means you will:<ul><li>Strategize, help implement, and analyze A/B tests, multivariate, and personalization experiments on web pages.</li><li>Take ownership of the technical setup of experiments in our A/B testing platform, including using the visual editor, writing custom code for variations, and configuring precise audience targeting.</li><li>Develop data-driven hypotheses based on user behavior, market trends, and business objectives.</li><li>Utilize analytics tools (e.g., Amplitude, Google Analytics) to identify opportunities, track experiment results, analyze and generate actionable insights.</li><li>Work closely with designers, developers, and teams within Demand Generation.</li></ul>What you’ll bring:<ul><li>1-2 years of experience in a digital marketing or CRO-related role.</li><li>Experience running and analyzing tests on web pages, email campaigns, or paid media.</li><li>Demonstrated ability to configure and QA experiments in tools like Optimizely, including setting up goals and audience targeting.</li><li>Working knowledge of front-end web technologies (HTML, CSS, and basic JavaScript/jQuery) for implementing changes and customizations directly within the testing platform.</li><li>Familiarity with web analytics tools (e.g., Google Analytics, Amplitude).</li><li>Strong analytical skills and a data-driven mindset.</li><li>Ability to translate data into actionable insights.</li><li>Excellent communication and collaboration skills.</li><li>A proactive and curious approach to problem-solving.</li><li>Bachelors degree or equivalent experience in Marketing, Business, or a related field.</li></ul><h3>Bonus Points:</h3><ul><li>Direct experience with Optimizely Web.</li><li>Knowledge of user experience (UX) principles.</li><li>Experience in a B2B SaaS environment.</li><li>Experience with behavioural analytics platforms (e.g., Microsoft Clarity, FullStory).</li><li>Experience working with Chat platforms like Drift or Qualified</li><li>Motivation to learn and grow as part of a high performing team</li></ul>Be Human With Us:<div><div><div><div>Being human isn’t about checking every box on a list. It’s about the experiences we have, people we meet, and the perspectives we share. So, if you have the skills but are hesitant to apply because of your background, apply anyway. We need amazing people like you to help us challenge the conventional and think differently about the problems that we’re solving. We’re in this together. Come be human, with us. What We OfferWhen you join our team, you’re not just accepting a job. You’re making a career move. Here’s how we’ll support you in doing some of the most impactful work of your career:<ul><li>Flextime, recognition, and support for autonomous work: Flexible time off with ample learning and development opportunities to continue growing your career. We offer a comprehensive onboarding program, leadership training for Titans at all levels, and other programs and events. Great work is rewarded through Bonusly, peer-nominated awards, and more.</li><li>Holistic health and wellness benefits: Company-paid medical, dental, and vision for you and your dependents, RSP match, and an employee assistance program.</li><li>Support for Titans at all stages of life: Parental leave and support, up to $20k in adoption reimbursement, on demand maternity support through Maven Maternity, free breast milk shipping through Maven Milk, financial planning tools, and more.</li></ul>At ServiceTitan, we celebrate individuality and uniqueness. We believe that the convergence of fresh perspectives and experiences from all walks of life is what makes our product and culture so great. We strongly encourage people from underrepresented groups to apply. We do not discriminate against employees based on race, color, religion, sex, national origin, gender identity or expression, age, disability, pregnancy (including childbirth, breastfeeding, or related medical condition), genetic information, protected military or veteran status, sexual orientation, or any other characteristic protected by applicable federal, state or local laws.</div></div></div></div>ServiceTitan is committed to fair and equitable compensation for all of our employees. We thoughtfully consider a wide range of factors when determining individual compensation. The expected salary range for this role for candidates residing in Canada is between $71,100 CAD - $106,700 CAD. Actual compensation for an individual may vary depending on skills, performance over time, qualifications, experience, and location. In addition to the base salary, the total compensation package also includes an annual bonus, equity and a holistic suite of benefits.