Marketing Manager – Wayfinders

Wayfinders is a dynamic startup consulting business within a global technology leader. As part of an ambitious growth agenda, we are building a challenger brand in the consulting space. This role sits within the global marketing function and leads marketing for Wayfinders, working closely with stakeholders across the Consulting Business Group and global marketing teams.

We’re looking for someone with energy, curiosity, and a ‘can do’ mindset, someone excited by the opportunity to shape a growing brand and make a tangible impact.

Role Overview

This is a broad and hands-on role that combines campaign execution, digital content creation, stakeholder alignment, and strategic planning. You’ll work across teams to deliver creative marketing that builds awareness, engages audiences, and drives business growth.

Key Responsibilities

1. Campaigns, Digital Marketing & Events

Execute integrated marketing campaigns across paid, earned, and owned channels (e.g., LinkedIn, Google Ads)
Develop and manage a standout organic social media presence
As required, help run virtual and in-person events that support lead generation and brand visibility
Track and report on campaign performance and contribution to business outcomes
Collaborate cross-functionally with consulting, marketing, and sales teams to align on objectives and delivery

2. Content Creation & Creative Execution

Develop engaging marketing content across digital, video, and social formats
Use AI tools and modern content platforms to accelerate and enhance creative output
Ensure all marketing materials reflect consistent messaging, tone, and visual identity
Work with business and brand teams to shape distinctive narratives and thought leadership

3. Stakeholder Engagement & Collaboration

Build trusted relationships with sales, consulting, and regional leads
Act as the link between global marketing and the Consulting Business Group
Coordinate with external agencies, influencers, and media to amplify reach
Manage priorities across time zones and functions with clarity and professionalism

4. Reporting, Insights & Best Practice

Provide clear, actionable reporting on campaign impact and marketing performance
Contribute to a culture of learning by sharing what works and helping improve team practices
Support global marketing peers on joint initiatives and collaboration opportunities

What We’re Looking For

A proactive, self-starting marketer with a positive, entrepreneurial mindset
3+ years experience in B2B marketing, ideally in consulting, tech, or professional services (but not essential)
Creative and resourceful approach to campaign execution and content development
Strong communication skills, confident working with stakeholders, writing content, and presenting ideas
Organised, adaptable, and comfortable navigating ambiguity in a fast-paced environment
A collaborative team player who thrives on delivering results through others

Bonus Points For

Demonstrated ability to work independently and take ownership of projects
Interest in emerging digital tools and AI for marketing content creation
Passion for building something new and growing a brand from the ground up

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As we are looking for a remote position, the disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. Fujitsu aligns salaries to the specific geographic location in which the work is primarily performed. It is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the circumstances of each situation. The pay range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to: specific skills, qualifications, experience, and comparison to other employees already in this role. The pay range for this position is estimated at $80,430 to $115,819 USD. Additionally, this role may be eligible for a short-term incentive based on company results and individual performance.
As a technology company, Fujitsu recognizes that human resources are its most important capital. To create an environment where all employees can work positively and healthily, both in mind and body, we offer a full range of health, 401K, and other benefits.

Fujitsu at a Glance

Fujitsu is a leading information and communication technology (ICT) company, headquartered in Japan, offering a full range of technology products, solutions, and services. Approximately 132,000 Fujitsu people support customers in more than 100 countries. We use our experience and the power of ICT to shape the future of society with our customers.

We are a corporate culture that places great value on the pursuit of new possibilities previously unimagined and brings them to fruition. This has been the foundation of Fujitsu’s success since its inception. In an increasingly competitive world, in which the pace of change continues to accelerate, Fujitsu must strive for continuous innovation. Each and every employee will rise to the challenge of creating new value amid changes in the management environment, technology, society and the marketplace. With a spirit of challenge, we are committed to the continuous creation of new value. Fujitsu wants innovators like you!

At Fujitsu, one of our corporate principles is We respect human rights. This principle underpins all our corporate and individual activities and guides the actions of every Fujitsu Group member. We embrace diversity and equal opportunity. Qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. By empowering people, we can unleash our collective strengths to create a better experience for our employees, our customers, and our partners.

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