<p><b>What you can expect </b></p><div><p><span>In the role of Brand Activation Lead you will be a key leader on the Brand Strategy &amp; Activation team. You will be responsible for developing strategic plans that drive top of funnel brand metrics and core business KPIs. You will provide the vision and oversee the execution of brand measurement plans, brand campaign advertising, brand architecture, and serve as a key consult and stakeholder to areas like brand social, events, and media. </span><span>You</span><span> will work cross-functionally with a variety of teams including Product, Design, Customer Service and Communications. </span></p></div><p><br /><b>About the Team </b></p><div><p><span>We are a high-impact, cross-functional team focused on building programs that connect brand engagement to business growth. We unify partnerships, Tier 1 events, social media, and advertising into one cohesive strategy—designed to drive awareness, adoption, and pipeline across the Zoom portfolio. Our work spans the full funnel, and we stay relentlessly focused on outcomes and business impact.</span></p></div><p><br /><b>Responsibilities: </b></p><div><ul><li><p><span>Serving as the primary lead for development of overarching brand messaging and creative content associated with brand campaigns, including overseeing commercial shoots and managing the develop</span><span>ment of multi-channel creative assets</span></p></li></ul></div><div><ul><li><p><span>Creating a robust brand measurement structure, partnering with internal and external parties to build the infrastructure and share key brand insights with senior stakeholders to inform business strategy </span></p></li></ul></div><div><ul><li><p><span>Partnering with Creative &amp; Product Marketing on expanding our brand architecture to integrate new products, programs and features and adapt to changing market conditions</span></p></li></ul></div><div><ul><li><p><span>Driving brand reputation management and crisis response</span><span>, liaising with Community &amp; Customer Service teams, PR teams, Product, and other</span></p></li></ul><ul><li><p><span>​Managing overall brand activation calendar - what messages do we have in market and when​</span><span>​</span></p></li><li><p>Sourcing and manage relationships with best in class agency partners</p></li></ul></div><div><ul><li><p><span>Setting scalable processes and systems for brand usage approvals and </span><span>guidelines</span><span> so Brand Marketing can continue to deliver impact globally</span></p></li></ul></div><p></p><div><p><b>What were looking for</b></p></div><div><ul><li><p><span>BS/BA </span>in marketing, communications, business preferred</p></li></ul></div><div><ul><li><p><span>10+ years of experience in marketing brands &amp; products. Tech experience a plus.</span></p></li></ul></div><div><ul><li><p><span>Have significant experience planning and launching successful brand advertising campaigns in order to drive brand awareness, brand perception, consideration, and product/feature usage</span></p></li></ul></div><div><ul><li><p><span>Posses in-depth analytical skills. Experience developing measurement plans including brand health tracking, audience sizing, and creative testing.</span></p></li></ul></div><div><ul><li><p><span>Have a track record of building brand identities &amp; guidelines in partnership with creative &amp; </span><span>comms</span><span> teams </span></p></li></ul></div><div><ul><li><p><span>Have strong prioritizations skills. Able to assess </span><span>and and</span><span> prioritize projects that will deliver significant impact, and work in a fast-paced environment with minimal guidance.​​​​​</span></p></li><li><p><span>Hands-on strategic leader willing to lead by doing </span></p></li></ul></div><div><ul><li><p><span>Have the ability to communicate well at senior levels of an organization via presentation, written, and spoken channels</span></p></li></ul></div><p></p><p><b>Salary Range or On Target Earnings:</b></p><p></p><p>Minimum:</p>$126,500.00<p></p><p>Maximum:</p>$276,700.00<p></p><p><span>In addition to the base salary and/or OTE listed Zoom has a Total Direct Compensation philosophy that takes into consideration; base salary, bonus and equity value.</span></p><p></p><p><span>Note: Starting pay will be based on a number of factors and commensurate with qualifications &amp; experience.</span></p><p></p><p><span>We also have a location based compensation structure;  there may be a different range for candidates in this and other locations</span></p><p><span>At Zoom, we offer a window of at least 5 days for you to apply because we believe in giving you every opportunity. Below is the potential closing date, just in case you want to mark it on your calendar. We look forward to receiving your application!</span></p><p></p><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><p><span>Anticipated Position Close Date:</span></p></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div>08/18/25<p></p><p><b>Ways of Working</b><br />Our structured hybrid approach is centered around our offices and remote work environments. The work style of each role, Hybrid, Remote, or In-Person is indicated in the job description/posting.</p><p></p><p><b>Benefits</b><br />As part of our award-winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways. Click <a href="https://careers.zoom.us/benefits" target="_blank">Learn</a><a href="http://careers.zoom.us/benefits" target="_blank"> </a>for more information.</p><p></p><p><b>About Us</b><br />Zoomies help people stay connected so they can get more done together. We set out to build the best collaboration platform for the enterprise, and today help people communicate better with products like Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinars.<br />We’re problem-solvers, working at a fast pace to design solutions with our customers and users in mind. <span>Find room to grow with opportunities to stretch your skills and advance your career in a collaborative, growth-focused environment.</span></p><p><br /><b>Our Commitment​</b></p><p><span>At Zoom, we believe great work happens when people feel supported and empowered. We’re committed to fair hiring practices that ensure every candidate is evaluated based on skills, experience, and potential. If you require an accommodation during the hiring process, let us know—we’re here to support you at every step.</span></p><p><br />If you need assistance navigating the interview process due to a medical disability, please submit an <a href="https://form.asana.com/?k=OIuqpO5Tv9XQTWp1bNYd8w&amp;d=1127274756253361" target="_blank">Accommodations Request Form</a> and someone from our team will reach out soon. This form is solely for applicants who require an accommodation due to a qualifying medical disability. <span><span><span><span><span><span><span><span>Non-accommodation-related</span></span></span></span></span></span></span></span> requests, such as application follow-ups or technical issues, will not be addressed.</p><p></p><p></p>#LI-Remote