Summary Yelp’s mission is to connect people with great local businesses. As a trusted source of information on local business, millions of people turn to Yelp every day to make decisions about where to spend their money- from where to eat, shop or stay, to which home or local service provider to use, and beyond.  As a Lead Consumer Product Marketing Manager, you will define and execute the strategies that connect consumers to our products, drive feature adoption, and shape market perception. In this highly cross-functional role, you will partner closely with Marketing, Product, Analytics, and Growth teams to gather insights, develop compelling positioning, and lead go-to-market plans that produce business results. You’ll be equal parts strategist, analyst, and storyteller - passionate about deeply understanding consumers, solving their needs, and bringing exceptional product experiences to life. We are especially interested in candidates who bring direct experience with AI-driven marketing or who demonstrate a deep curiosity and enthusiasm for leveraging AI and emerging technologies to advance our product marketing objectives. We’d love to have you apply, even if you don’t feel you meet every single requirement in this posting. At Yelp, we’re looking for great people, not just those who simply check off all the boxes. This is a full-time remote role based in the United States. What youll do: <ul><li>Assess market needs and conduct research,  in partnership with market and product research teams, to influence new product development, acting as the voice of the customer for product and engineering teams.</li><li>Maintain a deep understanding of the competitive landscape, industry trends, and customer needs across key segments.</li><li>Drive feature gap analyses and identify opportunities to improve existing products and experiences based on market feedback, data, and competitive insights.</li><li>Develop crisp segmentation, positioning, and value propositions by integrating insights from consumer research and market analysis.</li><li>Lead the strategy and flawless execution of go-to-market launches for new products, features, and enhancements - partnering with designers, marketers, content creators, and cross-functional teams.</li><li>Build cohesive, compelling messaging frameworks and execute outstanding copy across multiple touchpoints, ensuring brand consistency and clarity.</li><li>Execute ongoing product storytelling and campaign strategies that drive engagement and reinforce our value proposition.</li><li>Measure impact of launches and campaigns; iterate based on data and insights to optimize results.</li><li>Demonstrate strong organizational and interpersonal skills - set priorities, problem-solve, multitask, and work independently in a rapidly changing environment.</li><li>Display outstanding prioritization and project management skills, balancing immediate execution with long-term vision.</li><li>Collaborate with in-house designers and content developers to deliver best-in-class content aligned with product launches and key milestones.</li><li>Champion alignment with Marketing, Comms, Community, Customer Support and Product teams to ensure consistency in product messaging, positioning, and activation.</li><li>Maintain a leadership presence: influence, inspire, and motivate cross-functional partners and stakeholders up, down, and across the business.</li><li>Leverage AI tools and emerging technologies to enhance consumer insights, marketing strategies, and campaign effectiveness.</li><li>Develop the content strategy in close collaboration with Growth, Social, PR, and Community teams - to ensure consistent, compelling messaging and seamless customer experiences across all channels and touchpoints.</li></ul> What it takes to succeed: <ul><li>7-10 years of experience in product marketing, consumer marketing, or related roles.</li><li>Experience driving consumer research, market/competitive analysis, and audience segmentation.</li><li>Experience crafting positioning, value props, and messaging that win in competitive markets.</li><li>Expertise working with designers and content teams to deliver seamless, customer-facing communications across channels.</li><li>Demonstrated copywriting experience, with a knack for turning complex ideas into clear, compelling language and consumer stories</li><li>Strong analytical and strategic thinking skills - comfortable extracting insights from data and applying them to real-world execution.</li><li>Excellent organizational, project management, and prioritization skills in fast-paced, dynamic settings.</li><li>Leadership presence with the ability to influence and inspire teams and stakeholders at all levels.</li><li>Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent practical experience).</li><li>Experience with, or strong enthusiasm for, applying AI solutions in product marketing.</li></ul> What youll get: <ul><li>Effective your first day: Full medical, vision, and dental </li><li>15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter), 12 paid holidays, plus one floating holiday</li><li>Up to 14 weeks of parental leave</li><li>Monthly wellness subsidy</li><li>Work from home reimbursement</li><li>Flexible spending account</li><li>401(k) retirement savings plan</li><li>Employee stock purchase plan</li><li>Compensation range for this position is $175,000 - $236,000 annually. You may also be offered a bonus and benefits.</li></ul> Closing <div>At Yelp, we believe that diversity is an expression of all the unique characteristics that make us human: race, age, sexual orientation, gender identity, religion, disability, and education — and those are just a few. We recognize that diverse backgrounds and perspectives strengthen our teams and our product. The foundation of our diversity efforts are closely tied to our core values, which include “Playing Well With Others” and “Authenticity.”</div><div> </div><div>We’re proud to be an equal opportunity employer and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition or disability.</div><div> </div><div>Actual salary offered may vary based on multiple factors, including but not limited to, an individuals location and experience. </div><div> </div><div>We will consider for employment qualified candidates with arrest and conviction records, consistent with applicable law (including, for example, the San Francisco Fair Chance Ordinance for roles based in San Francisco, the Los Angeles County Fair Chance Ordinance for roles based in the unincorporated areas of Los Angeles County, and the California Fair Chance Act for roles based in California).</div><div> </div><div>We are committed to providing reasonable accommodations for individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-recruiting@yelp.com or 415-969-8488.</div><div> </div><div>Note: Yelp does not accept agency resumes. Please do not forward resumes to any recruiting alias or employee. Yelp is not responsible for any fees related to unsolicited resumes.</div><div> </div><div><a href="https://docs.google.com/document/d/e/2PACX-1vSiQ5ajIdwoMv07VjFKWB71xJJU-yzWOgQkZLRngmFFhquutnmdihX5_E9lY0Qq6m7VSTNQfeO_tMKK/pub" target="_blank">US Recruiting and Applicant Privacy Notice</a></div><div> </div><div>#LI-Remote</div> <ul><li>Assess market needs and conduct research,  in partnership with market and product research teams, to influence new product development, acting as the voice of the customer for product and engineering teams.</li><li>Maintain a deep understanding of the competitive landscape, industry trends, and customer needs across key segments.</li><li>Drive feature gap analyses and identify opportunities to improve existing products and experiences based on market feedback, data, and competitive insights.</li><li>Develop crisp segmentation, positioning, and value propositions by integrating insights from consumer research and market analysis.</li><li>Lead the strategy and flawless execution of go-to-market launches for new products, features, and enhancements - partnering with designers, marketers, content creators, and cross-functional teams.</li><li>Build cohesive, compelling messaging frameworks and execute outstanding copy across multiple touchpoints, ensuring brand consistency and clarity.</li><li>Execute ongoing product storytelling and campaign strategies that drive engagement and reinforce our value proposition.</li><li>Measure impact of launches and campaigns; iterate based on data and insights to optimize results.</li><li>Demonstrate strong organizational and interpersonal skills - set priorities, problem-solve, multitask, and work independently in a rapidly changing environment.</li><li>Display outstanding prioritization and project management skills, balancing immediate execution with long-term vision.</li><li>Collaborate with in-house designers and content developers to deliver best-in-class content aligned with product launches and key milestones.</li><li>Champion alignment with Marketing, Comms, Community, Customer Support and Product teams to ensure consistency in product messaging, positioning, and activation.</li><li>Maintain a leadership presence: influence, inspire, and motivate cross-functional partners and stakeholders up, down, and across the business.</li><li>Leverage AI tools and emerging technologies to enhance consumer insights, marketing strategies, and campaign effectiveness.</li><li>Develop the content strategy in close collaboration with Growth, Social, PR, and Community teams - to ensure consistent, compelling messaging and seamless customer experiences across all channels and touchpoints.</li></ul> <ul><li>7-10 years of experience in product marketing, consumer marketing, or related roles.</li><li>Experience driving consumer research, market/competitive analysis, and audience segmentation.</li><li>Experience crafting positioning, value props, and messaging that win in competitive markets.</li><li>Expertise working with designers and content teams to deliver seamless, customer-facing communications across channels.</li><li>Demonstrated copywriting experience, with a knack for turning complex ideas into clear, compelling language and consumer stories</li><li>Strong analytical and strategic thinking skills - comfortable extracting insights from data and applying them to real-world execution.</li><li>Excellent organizational, project management, and prioritization skills in fast-paced, dynamic settings.</li><li>Leadership presence with the ability to influence and inspire teams and stakeholders at all levels.</li><li>Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent practical experience).</li><li>Experience with, or strong enthusiasm for, applying AI solutions in product marketing.</li></ul>