Summary<br /><br /><p>Yelp’s mission is to connect people with great local businesses. As a trusted source of information on local business, millions of people turn to Yelp every day to make decisions about where to spend their money—from where to eat, shop, or stay, to which home or local service provider to use, and beyond.</p><p><br />Yelp’s Growth Marketing team is dedicated to driving user acquisition, activation, and long-term engagement across the full consumer lifecycle. As Director of Growth Marketing, you will shape the strategy and hands-on execution for our next phase of scalable, predictable growth. You will lead a team that thrives on experimentation, rigorous analytics, and relentless customer focus.</p><p> </p><p>We are especially interested in candidates who bring direct experience with AI-driven marketing or who demonstrate a deep curiosity and enthusiasm for leveraging AI and emerging technologies to advance our product marketing objectives.</p><p> </p><p>We’d love to have you apply, even if you don’t feel you meet every single requirement in this posting. At Yelp, we’re looking for great people, not just those who simply check off all the boxes. This is a full-time remote role based in the United States.</p> <br />What youll do:<br /><br /><ul><li><strong>Shape and Lead Growth Strategy:</strong><ul><li>Own and execute a comprehensive growth marketing strategy that supports multiple business objectives, including traffic, activation, engagement, retention, and contributions.</li><li>Act as a team lead by thoughtfully delegating and empowering team members with clear direction, goals, and accountability.</li><li>Develop and coordinate multi-channel programs to generate high-quality traffic and efficiently grow the top of the funnel across all key verticals, including Services.</li></ul></li></ul><ul><li><strong>Optimize User Onboarding &amp; Activation:</strong><ul><li>Partner with Product and Biz Ops to analyze, refine, and optimize all aspects of the onboarding and activation funnel.</li><li>Identify and address friction points, and deliver innovative in-product experiences that improve new user retention and help users reach their “aha” moments faster.</li></ul></li></ul><ul><li><strong>Drive Engagement, Cross-selling, &amp; Churn Prevention:</strong><ul><li>Design and iterate on lifecycle programs such as email, push, and in-product messages that deepen engagement throughout the user journey.</li><li>Create strategies to increase cross-selling and reduce churn.</li><li>Lead the development of proactive campaigns for retention and reacquisition, using data and customer insights.</li></ul></li></ul><ul><li><strong>Accelerate and Recognize User Contributions:</strong><ul><li>Develop strategies and rapid experiments focused on increasing consumer contributions and reviews.</li><li>Leverage both marketing and product channels to optimize participation and the overall value delivered to the platform.</li></ul></li></ul><ul><li><strong>Cultivate a Culture of Experimentation:</strong><ul><li>Foster a test-and-learn mindset within the team. Lead the development, execution, and ongoing optimization of growth experiments and campaigns using A/B testing, segmentation, and analytics.</li><li>Encourage quick iteration and learning across channels including push, email, in-product, paid, and organic.</li></ul></li></ul><ul><li><strong>Measure, Analyze, and Optimize Performance:</strong><ul><li>Own and drive the growth marketing measurement and analytics framework.</li><li>Collaborate with Growth Science and Operations teams to track, analyze, and act on results.</li><li>Regularly monitor, forecast, and report performance against targets to stakeholders.</li><li>Clearly communicate progress, risks, and recommendations.</li></ul></li></ul><ul><li><strong>Cross-Functional Collaboration and Communication:</strong><ul><li>Work closely with teams across Product, Engineering, Design, Marketing, Community, and Biz Ops.</li><li>Synthesize insights from these partners to drive impact.</li><li>Provide transparent and clear communication on priorities, results, and learnings to stakeholders at every level.</li></ul></li></ul><ul><li><strong>Innovate and Integrate AI:</strong><ul><li>Proactively incorporate AI and automation to enhance growth strategies, improve campaign execution, drive personalization, and boost creative output.</li><li>Stay current on channel trends and technology that improve efficiency and results.</li></ul></li></ul><ul><li><strong>Mentor and Develop Teams:</strong><ul><li>Guide and support team members in developing world-class growth marketing capabilities.</li><li>Foster a high-performance, innovative culture focused on continuous learning and operational excellence.</li></ul></li></ul> <br />What it takes to succeed:<br /><br /><ul><li>10+ years of hands-on experience leading full-funnel growth marketing initiatives, including traffic generation, onboarding and activation, engagement, retention, and user contributions, in fast-paced, data-driven environments.</li><li>Skilled at mentoring and growing high-performing, independent teams with a strong culture of experimentation and learning.</li><li>Strong expertise in creating, executing, and optimizing multi-channel marketing strategies across acquisition, lifecycle, and in-product touchpoints.</li><li>Demonstrated ability to turn insights and analytics into clear, actionable marketing strategies that directly impact business performance.</li><li>Proven skill in using AI, experimentation frameworks, and advanced analytics to enhance campaign effectiveness and drive innovation.</li><li>Strong analytical and creative problem-solving skills with the ability to connect data analysis to real-world marketing decisions.</li><li>Excellent leadership and collaboration abilities when working with cross-functional partners to achieve alignment and results.</li><li>Proactive communicator who can deliver clear updates on campaign progress, risks, and strategic recommendations to all stakeholders, including executive leadership.</li><li>Track record of continuously improving marketing processes, messaging, and programs while managing forecasts and performance.</li><li>Deep curiosity about evolving customer needs, market trends, and new growth technologies and channels.</li><li>Bachelor’s degree in Marketing, Business, or related field is required. An advanced degree is preferred, but not mandatory.</li></ul> <br />What youll get:<br /><br /><ul><li>Effective your first day: Full medical, vision, and dental </li><li>15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter), 12 paid holidays, plus one floating holiday</li><li>Up to 14 weeks of parental leave</li><li>Monthly wellness subsidy</li><li>Work from home reimbursement</li><li>Flexible spending account</li><li>401(k) retirement savings plan</li><li>Employee stock purchase plan</li><li>Compensation range for this position is $148,000 - $276,000 annually. You may also be offered a bonus, restricted stock units, and benefits.</li></ul> <br />Closing<br /><br /><div><em>At Yelp, we believe that diversity is an expression of all the unique characteristics that make us human: race, age, sexual orientation, gender identity, religion, disability, and education — and those are just a few. We recognize that diverse backgrounds and perspectives strengthen our teams and our product. The foundation of our diversity efforts are closely tied to our core values, which include “Playing Well With Others” and “Authenticity.”</em></div><div> </div><div><em>We’re proud to be an equal opportunity employer and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition or disability.</em></div><div> </div><div><em>Actual salary offered may vary based on multiple factors, including but not limited to, an individuals location and experience. </em></div><div> </div><div><em>We will consider for employment qualified candidates with arrest and conviction records, consistent with applicable law (including, for example, the San Francisco Fair Chance Ordinance for roles based in San Francisco, the Los Angeles County Fair Chance Ordinance for roles based in the unincorporated areas of Los Angeles County, and the California Fair Chance Act for roles based in California).</em></div><div> </div><div><em>We are committed to providing reasonable accommodations for individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-recruiting@yelp.com or 415-969-8488.</em></div><div> </div><div><em>Note: Yelp does not accept agency resumes. Please do not forward resumes to any recruiting alias or employee. Yelp is not responsible for any fees related to unsolicited resumes.</em></div><div> </div><div><a href="https://docs.google.com/document/d/e/2PACX-1vSiQ5ajIdwoMv07VjFKWB71xJJU-yzWOgQkZLRngmFFhquutnmdihX5_E9lY0Qq6m7VSTNQfeO_tMKK/pub" target="_blank">US Recruiting and Applicant Privacy Notice</a></div><div> </div><div>#LI-Remote</div> <br /><br /><br /> <ul><li><strong>Shape and Lead Growth Strategy:</strong><ul><li>Own and execute a comprehensive growth marketing strategy that supports multiple business objectives, including traffic, activation, engagement, retention, and contributions.</li><li>Act as a team lead by thoughtfully delegating and empowering team members with clear direction, goals, and accountability.</li><li>Develop and coordinate multi-channel programs to generate high-quality traffic and efficiently grow the top of the funnel across all key verticals, including Services.</li></ul></li></ul><ul><li><strong>Optimize User Onboarding &amp; Activation:</strong><ul><li>Partner with Product and Biz Ops to analyze, refine, and optimize all aspects of the onboarding and activation funnel.</li><li>Identify and address friction points, and deliver innovative in-product experiences that improve new user retention and help users reach their “aha” moments faster.</li></ul></li></ul><ul><li><strong>Drive Engagement, Cross-selling, &amp; Churn Prevention:</strong><ul><li>Design and iterate on lifecycle programs such as email, push, and in-product messages that deepen engagement throughout the user journey.</li><li>Create strategies to increase cross-selling and reduce churn.</li><li>Lead the development of proactive campaigns for retention and reacquisition, using data and customer insights.</li></ul></li></ul><ul><li><strong>Accelerate and Recognize User Contributions:</strong><ul><li>Develop strategies and rapid experiments focused on increasing consumer contributions and reviews.</li><li>Leverage both marketing and product channels to optimize participation and the overall value delivered to the platform.</li></ul></li></ul><ul><li><strong>Cultivate a Culture of Experimentation:</strong><ul><li>Foster a test-and-learn mindset within the team. Lead the development, execution, and ongoing optimization of growth experiments and campaigns using A/B testing, segmentation, and analytics.</li><li>Encourage quick iteration and learning across channels including push, email, in-product, paid, and organic.</li></ul></li></ul><ul><li><strong>Measure, Analyze, and Optimize Performance:</strong><ul><li>Own and drive the growth marketing measurement and analytics framework.</li><li>Collaborate with Growth Science and Operations teams to track, analyze, and act on results.</li><li>Regularly monitor, forecast, and report performance against targets to stakeholders.</li><li>Clearly communicate progress, risks, and recommendations.</li></ul></li></ul><ul><li><strong>Cross-Functional Collaboration and Communication:</strong><ul><li>Work closely with teams across Product, Engineering, Design, Marketing, Community, and Biz Ops.</li><li>Synthesize insights from these partners to drive impact.</li><li>Provide transparent and clear communication on priorities, results, and learnings to stakeholders at every level.</li></ul></li></ul><ul><li><strong>Innovate and Integrate AI:</strong><ul><li>Proactively incorporate AI and automation to enhance growth strategies, improve campaign execution, drive personalization, and boost creative output.</li><li>Stay current on channel trends and technology that improve efficiency and results.</li></ul></li></ul><ul><li><strong>Mentor and Develop Teams:</strong><ul><li>Guide and support team members in developing world-class growth marketing capabilities.</li><li>Foster a high-performance, innovative culture focused on continuous learning and operational excellence.</li></ul></li></ul> <br /><br /><br /> <ul><li>10+ years of hands-on experience leading full-funnel growth marketing initiatives, including traffic generation, onboarding and activation, engagement, retention, and user contributions, in fast-paced, data-driven environments.</li><li>Skilled at mentoring and growing high-performing, independent teams with a strong culture of experimentation and learning.</li><li>Strong expertise in creating, executing, and optimizing multi-channel marketing strategies across acquisition, lifecycle, and in-product touchpoints.</li><li>Demonstrated ability to turn insights and analytics into clear, actionable marketing strategies that directly impact business performance.</li><li>Proven skill in using AI, experimentation frameworks, and advanced analytics to enhance campaign effectiveness and drive innovation.</li><li>Strong analytical and creative problem-solving skills with the ability to connect data analysis to real-world marketing decisions.</li><li>Excellent leadership and collaboration abilities when working with cross-functional partners to achieve alignment and results.</li><li>Proactive communicator who can deliver clear updates on campaign progress, risks, and strategic recommendations to all stakeholders, including executive leadership.</li><li>Track record of continuously improving marketing processes, messaging, and programs while managing forecasts and performance.</li><li>Deep curiosity about evolving customer needs, market trends, and new growth technologies and channels.</li><li>Bachelor’s degree in Marketing, Business, or related field is required. An advanced degree is preferred, but not mandatory.</li></ul>