<div>We are looking for a strategic and creative Product Marketing Manager to own the intersection of <strong>content marketing, lifecycle strategy, and customer education</strong>. This role ensures our product stories are compelling, our Help Centre and customer lifecycle communications put users and their pain points first, and our prospects and customers are nurtured and educated at every stage of their journey. You will design customer narratives for target audiences that support the full buyer journey, restructure our Help Centre into a powerful adoption resource, and scale our customer lifecycles to build product adoption and loyalty. </div> <h2> Key Responsibilities </h2> <div><strong>Content Marketing &amp; Storytelling</strong></div><ul><li>Develop and maintain a compelling, consistent product narrative across channels to increase product adoption.</li><li>Create high-quality content (blogs, case studies, presentations, videos) that drive awareness, conversion, adoption, and expansion.</li><li>Ensure use case and product capability based content is tightly integrated into demand gen campaigns, market analysis, sales and CS materials, and lifecycle journeys.</li></ul><div><strong>Customer Marketing &amp; Lifecycle</strong></div><ul><li>Own the customer lifecycle marketing strategy, from onboarding through adoption, renewal, and expansion.</li><li>Write automated, personalized nurture content and design the experience that delivers relevant content at the right lifecycle stages.</li><li>Map and optimize key lifecycle moments (onboarding, feature adoption, expansion, renewal) with education-driven communications.</li><li>Use behavioral triggers to guide customers with in-app messaging, targeted campaigns, and educational nudges.</li><li>Build and scale customer advocacy programs (that demonstrate customer value and understanding outlined in: case studies, testimonials, customer proof points).</li><li>Work with Sales and Customer Success to identify champions and amplify their stories externally.</li></ul><div><strong>Help Centre Restructuring &amp; Customer Education</strong></div><ul><li>Lead the restructuring and rewriting of the Help Centre to shift from feature-led to use case–basedorganization.</li><li>Develop clear, actionable resources that help customers achieve outcomes (e.g., “How to create an Index-linked contract” vs. “AI agents how to guide”).</li><li>Collaborate with Product, Design, and Support to ensure the Help Centre aligns with customer workflows, not product menus.</li><li>Introduce multi-format education content leveraging AI tools (videos, tutorials, templates, checklists) to accommodate different learning styles.</li></ul><div><strong>Cross-Functional Collaboration</strong></div><ul><li>Partner with Product, Customer Success, Sales, Sales Enablement and Marketing teams to ensure alignment between roadmap, customer journey, and education.</li><li>Enable Sales and CS teams with narratives, lifecycle content, and adoption-focused resources.</li><li>Collaborate with Revenue Operations to measure impact of content, Help Centre, and Lifecycle programs.</li></ul> <h2> What we offer </h2> <ul><li>You will be a part of a growing company that is currently redefining a multi-million-dollar industry through a period of unprecedented upheaval. <strong>Your work will have significant impact</strong> on this.</li><li>You will work together with <strong>highly motivated colleagues</strong> who are curious to learn something new from you, and to teach you what they are good at.</li><li>You will enjoy our <strong>generous vacation plan</strong>: 5-10 extra paid days off around public holidays throughout the year, in addition to 5 weeks of paid vacation.</li><li>You can <strong>educate yourself during work hours</strong>: you can spend several hours each month attending courses, reading books, getting involved in communities. </li><li>We value<strong> work-life balance</strong>, and we want to make sure you can spend quality time with your family or enjoy your hobbies when your workday is over.</li><li>We will help you <strong>grow your career</strong>: our managers will help identify areas of improvement for you, either if you want to grow into a specialist in your field, or if you want to eventually go into leadership / management direction.</li></ul><div><strong><br /></strong>Why You Will Love It Here</div><ul><li>Our Impact: We’re category leaders digitalizing the way ocean and air freight is procured bringing on-demand actionable data to all industry stakeholders. We’re moving fast.</li><li>Our Technology: Deep data analytics and integrations coupled with a scalable, sleek and beautiful user interface.</li><li>Our Team: Shipping, consulting and tech all-stars on our roster.</li><li>Our Values: We are one. Variety and fairness. Transparency builds trust. Modernization through data.</li></ul><div><br />Xeneta is an equal opportunity employer.</div><div>We celebrate diversity and are committed to creating an inclusive environment for all employees.</div><div>We look forward to hearing from you!</div><div><br /></div>