<div><b>About Us</b></div><div><br /></div><div><b>Wing</b><span> is seeking elite talent to join </span><b>M32 AI (a subsidiary of Wing, backed by top-tier Silicon Valley VCs)</b><span>, dedicated to building agentic AI for SMBs globally, with an initial focus in the US.</span></div><div><br /></div><div><span>Think of it like a startup within a corporate: fast moving and agile, with the stability of a corporate, and zero bureaucracy.</span></div><div><br /></div><div><b>If building a marketing function from 0 to 1 is your thing, you’re in the right place!</b></div><div><br /></div><div><b>Overview</b></div><div><br /></div><div><span>Were hiring a </span><b>Head of Growth &amp; Performance Marketing </b><span>to take the lead across acquisition, funnel optimization, and growth experiments.</span></div><div><br /></div><div><span>This is a hands-on, high-impact role. You’ll own paid ads, landing pages, SEO, content, and lifecycle marketing - and work closely with the founders to scale what works. From writing ad copy to designing growth loops, you’ll be expected to execute with speed, creativity, and a strong grasp of data.</span></div><div><br /></div><div><span>Ideal candidates don’t just excel in performance marketing, creative strategy, and data-driven decision-making, but also move fast, think like owners, and care about results. If this sounds like you, we’d love to talk.</span></div><h3>You Will Own</h3><ul><li><b>1. Performance &amp; Growth Marketing</b></li><li>Launch and scale high-performing campaigns across Google, Meta, YouTube, LinkedIn, TikTok, Reddit, and programmatic platforms</li><li>Own paid acquisition end-to-end, from keyword research and bid strategy to creative testing and conversion optimization</li><li>Implement and maintain attribution models, UTM governance, and multi-touch tracking to ensure accurate CAC and ROAS measurement</li><li>Rapidly test and iterate growth experiments across paid, SEO, and organic channels to unlock new scalable acquisition levers</li><div><br /></div><li><b>2. Landing Pages &amp; Conversion Rate Optimization (CRO)</b></li><li>Design and optimize full-funnel user journeys, from ad click to activation, upsell, and retention</li><li>Monitor SEO performance using tools like Google Search Console, SEMrush, or Ahrefs; iterate on content and structure for optimized search visibility</li><li>Build high-converting landing pages (Framer preferred), and run A/B &amp; multivariate tests to improve conversion rates</li><li>Analyze behavioral data (via GA4, PostHog) to identify friction points, improve UX, and boost conversion</li><div><br /></div><li><b>3. Creatives &amp; Copywriting</b></li><li>Define innovative content and GTM strategies. Collaborate across product, content, and sales to ensure marketing alignment and positioning consistency</li><li>Write high-converting, SEO-optimized copy for ads, landing pages, and long-form content (e.g. blogs, case studies, guides)</li><li>Own organic content engine: keyword research, topic clustering, publishing, and backlink outreach</li><li>Work with designers to produce high-performing ad creatives across static, video, and motion using tools like Figma, Canva, and CapCut</li><div><br /></div><li><b>4. Lifecycle, Email &amp; CRM Automation</b></li><li>Build and manage lifecycle flows across onboarding, retention, upsell, winback, and referrals</li><li>Own email infrastructure setup and health: segmentation, deliverability (SPF, DKIM, DMARC), and cold-to-warm sequences that nurture leads via education and value</li><li>Design personalized drip campaigns based on behavior, usage, and funnel stage</li><li>Connect CRM with product and ad platforms to trigger real-time retargeting and lead nurturing campaigns</li><div><br /></div><li><b>5. Strategic Initiatives</b></li><li>Design and run scrappy, low-cost acquisition experiments to unlock new channels and reduce CAC, validating and scaling what works</li><li>Own co-marketing partnerships, affiliate/influencer campaigns, community-led growth loops, and thought leadership efforts</li><li>Support hiring, documentation, and team processes as we grow</li><div><br /></div></ul><h3>What Great Looks Like</h3><ul><li>You’ve taken a B2B SaaS from <b>$0 to $1–5M ARR</b></li><li>You can show case studies with measurable impact across CPC, CVR, CAC, pipeline, MRR</li><li>You move from idea to launch in days, not weeks</li></ul><h3>Preferred Skills &amp; Experience</h3><ul><li>5+ years in digital marketing with a strong focus on B2B performance marketing</li><li>Deep understanding of marketing fundamentals, analytics, and experimentation</li><li>Demonstrated ability to leverage AI tools to speed up execution</li><li>Proven track record managing meaningful ad budgets across Google, Meta, and LinkedIn</li><li>Experience optimizing funnels and landing pages using CRO best practices</li><li>Experience with email marketing platforms, influencer or affiliate campaigns</li><li>Proven track record in SEO strategy, content production, and performance measurement</li><li>Hands-on with tools like GA4, Framer, PostHog, and campaign managers (Google, Meta, LinkedIn)</li><li>Excellent copywriting and design instincts, with the ability to create or direct the development of high-quality marketing assets</li><li>Experience with marketing automation platforms such as Zapier, n8n, Make, or similar tools</li><div><br /></div></ul><h3>Compensation</h3><ul><li>The annual salary range for this role is <b>CAD 130,000 - CAD 180,000</b> with performance-based bonus at the discretion of management.</li></ul><h3>What You Get</h3><ul><li>Competitive salary</li><li>Performance‑based bonuses</li><li>Software for Upskilling &amp; Productivity</li><li>Remote-first culture</li><li>Work from anywhere</li><li>Paid Time Off</li><li>Health Insurance</li><li>High autonomy, low bureaucracy</li><li>Fast-track to leadership for high performers</li><li>Direct access to founding team</li><li>High visibility, autonomy and ownership</li></ul><h3>Hiring Process</h3><ul><li>Intro call with Recruiter</li><li>Practical challenge to assess your work quality and work ethic</li><li>Final call with founders</li><li>Offer</li></ul>

Wing Assistant

Head of Growth & Performance Marketing

Wing Assistant

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