Viber
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27 days ago
- Lead the implementation and maintenance of CRM events, attributes, and data flows across systems such as Braze, Adjust, and future integrations
- Partner with CRM managers to support campaign execution by ensuring accurate event tracking, segmentation logic, and audience delivery
- Manage and maintain technical documentation related to CRM systems and data sources.
- Collaborate with Product, BI, and Development teams to align event naming conventions, data layer structure, and customer journey tracking logic
- Perform QA and testing of new campaign implementations, event setups, and user journeys to ensure flawless execution
- Support cross-platform integrations and data enrichment initiatives to optimize user lifecycle marketing
- Oversee and support QA processes, including the potential management of a dedicated QA team member
- Troubleshoot and resolve data discrepancies across systems and campaign delivery platforms
- Monitor performance and delivery of marketing campaigns from a technical perspective and suggest optimizations
- Help define scalable processes for CRM campaign readiness, including pre-launch testing, validation protocols, and release cycles
- 3+ years of experience in a technical CRM/marketing operations/implementation role, ideally within a fast-paced B2C mobile app environment
- Strong understanding of CRM platforms, especially Braze – experience with events, Canvas flows, and API & SDK integrations is a huge advantage
- Detail-oriented mindset with strong organizational and documentation skills
- Ability to work on multiple projects simultaneously with tight timelines
- Experience managing or working closely with QA processes or team members
- Basic knowledge of HTML, JSON, SQL or data structures is an advantage
- Strong communication skills – ability to translate marketing goals into technical requirements
- Proven ability to work cross-functionally with marketing, product, BI, and engineering teams
- Experience connecting CRM systems with data/BI tools (e.g., Braze <> Mixpanel or BigQuery)
- Familiarity with user event schema, mobile SDKs, or Firebase events
- Understanding of data governance, privacy compliance (e.g., GDPR), and consent tracking