<div><p><strong>We’re building the AI-powered future of maintenance.</strong></p> <p>UpKeep is on a mission to reinvent how the physical world runs—starting with the frontline teams who maintain it. We’re the creators of the world’s first <strong>AI-first CMMS</strong> (Computerized Maintenance Management System), equipping technicians and facilities teams with automation, machine learning, and predictive insights that drive operational speed, safety, and efficiency.</p> <p>What started as a garage-built prototype is now a fast-scaling SaaS company, backed by Insight Partners, Emergence Capital, and Y Combinator. Over 4,000 companies—including Shell, Yamaha, Unilever, and Marriott—run on UpKeep to modernize their asset operations. We’re leading the $30B category shift toward <strong>Asset Operations Management</strong>, where uptime, intelligence, and AI converge.</p> <h3><strong>Why join us:</strong></h3> <ul> <li><strong>Own the AI-first transformation of an entire industry.</strong><strong><br /></strong>Every feature we ship leverages AI—from predictive work orders to sensor-driven automations. You’re not just iterating—you’re pioneering how data reshapes physical operations.<br /><br /></li> <li><strong>Real traction, real scale.</strong><strong><br /></strong>Recognized as Gartner’s #1 Facility Management solution and G2’s top-rated CMMS, we’ve earned market leadership through product, not puff.<br /><br /></li> <li><strong>A company where builders thrive.</strong><strong><br /></strong>We move fast, optimize for outcomes, and give high-agency operators the autonomy to ship big things. Our culture rewards bold thinking, not bureaucracy.<br /><br /></li> <li><strong>Global team, local energy.</strong><strong><br /></strong>With 100+ employees across the world, we support remote-first work with deep investment in our LA HQ—where certain roles and leadership converge for rapid innovation.<br /><br /></li> <li><strong>Equity and upside, not just a paycheck.</strong><strong><br /></strong>Competitive comp, meaningful ownership, and benefits that support your health, focus, and long-term growth.</li> </ul> <p>If you’re driven by impact, energized by AI, and hungry to transform a legacy industry—we’re hiring!</p></div><h3><strong>POSITION SUMMARY</strong></h3> <p>We are hiring a strategic and action-oriented <strong>Demand Generation Marketing Manager</strong> to lead our in-person and digital event marketing programs, as well as contributing to full-funnel campaign execution that drives measurable revenue growth. This role is ideal for a marketing generalist who thrives in fast-paced environments, is excited by experimentation, and is eager to explore the full potential of AI in accelerating execution.</p> <p>You’ll be responsible for identifying and executing high-impact events, webinars, and ABM initiatives that engage our target accounts—from initial awareness to pipeline acceleration. You’ll partner closely with Sales, Product Marketing, and Demand Generation to turn marketing activity into results, while building and scaling new approaches to outbound engagement, campaign delivery, and field marketing.</p> <p>Success in this role requires creativity, operational excellence, cross-functional collaboration, and a hands-on attitude. If you’re looking to drive meaningful business impact through event strategy, ABM integration, and AI-augmented marketing, we’d love to meet you. <strong>This is an in-office role based in Los Angeles, with an expectation to be in office three days a week.</strong></p> <p> </p> <h3><strong>ESSENTIAL FUNCTIONS AND RESPONSIBILITIES</strong></h3> <ul> <li><strong>Manage</strong>, own, and allocate a multi-million dollar per year inbound Demand Gen budget.</li> <li>Own pipeline creation: Build, manage, and optimize campaigns that generate MQLs and SAOs that convert into revenue.</li> <li>Develop and execute campaigns across paid media, webinars, email nurture, ABM, SEO, and partnerships.</li> <li><strong>Run experiments at speed</strong>: Test channels, messaging, offers, and landing pages—kill what doesn’t work and scale what does.</li> <li><strong>Optimize lead flow and funnel conversion</strong>: Partner with Sales to tighten lead scoring, routing, and follow-up SLAs.</li> <li><strong>Measure relentlessly</strong>: Build dashboards for CPL, CAC, pipeline contribution, win rates, and ROI by channel (utilizing tools such as Salesforce, HubSpot/Marketo)</li> <li><strong>Partner cross-functionally</strong>: Work with Product Marketing to ensure messaging hits, and with Content to fuel campaigns.</li> <li><strong>Innovate demand creation</strong>: Bring new ideas (consulting agency collaborations, PLG campaigns, virtual events) that go beyond the standard playbook.</li> <li>Own end-to-end logistics for events and webinars—including planning, promotion, registration, booth design, collateral development, and post-event follow-up</li> <li>Collaborate with partners, influencers, or industry groups to extend brand presence and credibility</li> <li>Leverage AI tools to enhance speed, creativity, and impact—such as summarizing research, building content drafts, or optimizing campaign assets<br /><br /></li> </ul> <h3><strong>EXPERIENCE</strong></h3> <ul> <li><strong>3–6+ years</strong> of B2B SaaS marketing experience (mid-market/enterprise focus a plus).</li> <li>Proven <strong>track record of building and scaling demand gen programs</strong> that drove measurable pipeline growth.</li> <li>Deep <strong>channel expertise</strong> (LinkedIn Ads, Google Ads, SEO, email automation, ABM platforms like Demandbase/6sense).</li> <li>Comfortable with <strong>data and attribution</strong>—you live in Salesforce, HubSpot/Pardot, and Excel.</li> <li>A <strong>growth mindset</strong>: you obsess over experiments, you’re not afraid to try unconventional campaigns, and you know how to pivot fast.</li> <li>Demonstrated comfort using <strong>AI tools</strong> or a strong interest in adopting AI into your workflow.</li> <li><strong>Collaboration chops</strong>: can partner with Sales and Product Marketing but hold your own on performance conversations.</li> <li><strong>Excellent project management skills</strong>, attention to detail, and ability to multitask in a fast-paced, evolving environment.</li> </ul> <h3>DESIRED BEHAVIORS</h3> <ul> <li><strong>Receptive to change</strong> – flexible, curious, and open to testing new strategies or tools<br /><br /></li> <li><strong>Initiates action</strong> – takes ownership, follows through, and focuses on driving outcomes<br /><br /></li> <li><strong>Manages workload</strong> – effectively prioritizes, solves problems, and meets deadlines<br /><br /></li> <li><strong>Technically proficient</strong> – confident working across digital tools and platforms<br /><br /></li> <li><strong>Lifelong learner</strong> – open to feedback and always seeking growth, especially in emerging areas like AI<br /><br /></li> <li><strong>Communicates ideas</strong> – clear, collaborative, and solution-oriented in both writing and conversation<br /><br /></li> <li><strong>Works collaboratively</strong> – builds trust and alignment across Sales, Marketing, and leadership<br /><br /></li> <li><strong>Acts with integrity</strong> – accountable, transparent, and aligned with UpKeep values<br /><br /></li> <li><strong>Embraces innovation</strong> – eager to experiment, iterate, and challenge the status quo<br /><br /></li> <li><strong>Acts as a good citizen of UpKeep</strong> – invested in the company’s mission, values, and team success</li> </ul> <p> </p> <h3><strong>BONUS POINTS</strong></h3> <ul> <li>Experience supporting full-funnel ABM programs across multiple channels<br /><br /></li> <li>Background in scaling programs from the ground up within a high-growth environment<br /><br /></li> <li>Direct experience using AI tools for marketing execution or experimentation<br /><br /></li> </ul> <h3><strong>How to Stand Out</strong></h3> <p>When applying, we encourage you to include a brief note answering one of the following prompts:</p> <ul> <li>What’s a campaign or event you led that had the most impact—and how did you measure it?<br /><br /></li> <li>Describe a creative or unconventional way youve used AI to speed up or improve your marketing work.<br /><br /></li> <li>What excites you most about working in a high-growth, AI-driven B2B SaaS company?<br /><br /></li> </ul> <h3><strong>COMPENSATION </strong></h3> <p>This role will receive a competitive base salary + annual bonus + benefits + equity. A variety of factors are considered when determining someone’s compensation–including a candidate’s professional background, experience, and location. Final offer amounts may vary from the amounts listed below.</p> <p>The pay range for this role is $125,000 - $145,000 USD per year.</p><div><div><strong>Company History &amp; Product:</strong></div> <div> <p>UpKeep started in a garage, where our founder Ryan taught himself to code and built the first mobile-first maintenance app. The idea was simple but powerful: put modern software in the hands of frontline technicians—and transform how maintenance gets done.</p> <p>Today, UpKeep is the leading cloud-native <strong>Asset Operations Management</strong> platform, serving over 4,000 businesses worldwide across manufacturing, utilities, healthcare, and beyond. Our Industrial IoT and AI-first software helps maintenance and facilities teams streamline work, predict failures, and act faster—with real-time insights and automation at their fingertips.</p> <p>We’re building for the <strong>deskless workforce</strong>—the essential workers who keep our physical world running—and arming them with the tools they deserve.  In a world re-shoring manufacturing, accelerating automation, and embracing AI at scale, we’re riding the next macro wave—and leading the transformation of legacy maintenance into intelligent operations.</p> </div> <div>Backed by $50 million from <a href="https://www.insightpartners.com/portfolio/">Insight Partners</a>, <a href="https://www.emcap.com/portfolio">Emergence Capital</a>, <a href="https://www.mucker.com/companies/">Mucker</a>, and <a href="https://www.ycombinator.com/companies/?top_company=true">Y Combinator,</a><strong> </strong>were not just building software.  Were defining a new category for the built world.</div> <div> </div> <div> </div> <div><strong>Learn More!</strong></div> <div><a href="http://www.onupkeep.com/overview">www.upkeep.com</a></div> <div><a href="https://www.onupkeep.com/careers/">www.upkeep.com/careers</a></div> <div> </div> <div> </div> <div>At UpKeep, we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our products, and our community to flourish. UpKeep is honored to be an equal opportunity workplace. We are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national orientation, age, citizenship, marital status, disability, gender identity, sexual orientation or Veteran status.</div></div>