<div><b>Marketing at TRACTIAN</b></div><div><br /></div><div>Tractian is revolutionizing industrial asset management with advanced B2B SaaS solutions that drive operational reliability and efficiency. Our high-ticket focus requires a strategic and results-driven marketing approach to generate and capture qualified opportunities that translate into measurable revenue impact.</div><div><br /></div><div><b>What will you do</b></div><div><br /></div><div>You will architect segment- and stage-specific programs that move industrial personas through the funnel using behavior and firmographic signals. You’ll implement automations, scoring, and personalization across email, in-app, and other channels, partnering closely with Sales, PMM, and Marketing to accelerate deals and drive acquisition. Your north star is business impact: higher SQL conversion, faster cycles, better win rates, and incremental revenue.</div><h3>Responsibilities</h3><ul><li>Map journeys and define hypotheses by ICP, segment, and buying stage; translate into nurture, sales acceleration, and acquisition programs.</li><li>Build and manage automations (email, in-app, alerts/WhatsApp when applicable) using behavioral and firmographic triggers with dynamic personalization.</li><li>Design and maintain lead scoring and MQL/SQL criteria with RevOps; streamline handoff to Sales to reduce leakage and lag.</li><li>Create and iterate content by stage: problem framing, solution education, proof (case studies), ROI/TCO, objection handling.</li><li>Instrument data flows between CRM, marketing automation, product usage, and intent to power segmentation and next-best-action.</li><li>Establish lifecycle KPIs and run continuous experiments to improve conversion rates, time-to-SQL, pipeline velocity, win rate, and expansion revenue.</li><li>Collaborate with CS on onboarding/adoption programs, health scoring inputs, and cross-sell/upsell plays.</li><li>Own deliverability, consent/compliance, and governance (naming, UTMs, tagging, tracking).</li></ul><h3>Requirements</h3><ul><li>5+ years in Lifecycle/CRM/Marketing Automation in B2B SaaS with demonstrated pipeline and revenue impact.</li><li>Proficiency with marketing automation platforms (HubSpot/Marketo/Braze, etc.) integrated with CRM (Salesforce/HubSpot).</li><li>Strong data orientation: segmentation, scoring models, experiment design, and multi-touch attribution.</li><li>Proven ability to design and ship complex multi-branch flows and maintain them at quality and speed.</li><li>Excellent cross-functional collaboration with Sales, PMM, RevOps, and CS.</li><li>Bachelor’s in Engineering, Marketing, Data/Analytics, or related fields.</li><li>Advanced English skills</li></ul>

TRACTIAN

Lifecycle Marketing Specialist

TRACTIAN

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