The Tombras Group
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16 days ago
Tombras, a 400+ person, full-service, national advertising agency with a digital mindset, is seeking a Paid Search Strategist.
Where you’ll be working: Knoxville
The Paid Search Strategist will be responsible for helping create effective paid search strategies for two national multi-unit retail accounts. In addition to strategy, this position will be responsible for owning paid search campaign strategy, optimization, reporting and client communication.
What youll be doing:
- Architect effective Search Engine Marketing (SEM) / Pay-Per-Click (PPC) campaigns with direction from Paid Search Supervisor and VP, Integrated Search
- Architect performance-driven YouTube advertising campaigns
- Communicate and effectively present tactical paid search plans and campaign updates to clients
- Manage paid search targeting options across multiple clients (geo-targeting, campaign settings, demographic targeting, etc.)
- Create Custom Audience groups with 1st party data and website audience lists
- Research keywords, analyze their relevance and perform competitive analysis.
- Recommend landing page strategies and consult on landing page planning and optimizations
- Possess a well-developed analytical ability and a proven track record of extracting tangible insights from large data sets
- A/B testing a multitude of campaign variables to increase the efficiency of PPC campaign budgets to increase leads/conversions, expand search impression share and drive higher ROI for our clients
- Administer bid management tools to accurate pace daily paid search budgets
- Monitor and analyze campaign performance in platforms like Google AdWords, Bing Ads, Google Analytics, Kenshoo, Tableau and moreImplement and test strategies designed to increase conversion rates and lower cost-per lead across multiple clients in multiple verticals
- Champion department processes, stay current on search marketing industry trends and best practices
What you need:
- 2+ years’ experience in a full-service advertising agency or in-house marketing experience
- Google AdWords certifications experience working with Bing Ads; Kenshoo and/or Search Ads 360 experience is a plus
- Proven track record of successful client relationship development
- Proven success at optimizing and managing existing PPC campaigns
- Working knowledge of website analytics programs (Google Analytics, Adobe Omniture,etc.)
- Experience working with various CMS environments is a plus (WordPress, Joomla, Drupal, MODX, Magento, etc.)
Why Join Tombras’ Integrated Search team?
We’re a nationally recognized team of elite search engine marketers. Our team has won seven US Search Awards in the past two years, including:
Best PPC Campaign
Most Innovative Search Campaign
Best Use of Search – Retail/Ecommerce
Why you’ll want to work at Tombras:
You’ll be joining one of the top independent agencies in North America. Connecting Data & Creativity for Business Results® is working for our clients and creating a flywheel affect fueling both client and agency growth. You’ll be a part of a highly creative agency that has been recognized by AdAge, Adweek, Communication Arts, Fast Company, Forbes and Fortune. Tombras was recently named 2025 AdAge Agency of the year and 2024 AdAge Independent Agency of the Year.
Tombras Benefits:
Family - It comes first, on every list. Tombras has been family-run since day 1, we strive to facilitate a family-oriented environment rooted in supporting one another.
Dog-friendly offices
Unlimited PTO
Generous parental leave for primary and non-primary caregivers.
Medical (PPO or High Deductible option) for employee + dependents
401(k) Participation
Employer-paid Dental & Vision
A company culture of promotions from within and an atmosphere allowing for varied and rapid career development.
New, Modern building in Downtown Knoxville
Tombras is proud to be an equal opportunity employer dedicated to pursuing and hiring a diverse workforce.
Tombras is an E-Verify employer and participates in the E-Verify program.
This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice. Job may require traveling overnight, driving long distances as required and sitting for extended periods of time with occasional walking and standing and occasionally lifting or carrying articles weighing less than 10 pounds.