Job Description

Are you interested in joining the Western European B2B eCommerce Centre of Excellence to help shape the LEGO Group’s strategic marketing direction?

If you have a passion for strategic marketing planning, marketing performance analysis and gaining insight through data then this is the role for you!

Please note: This position can be based in our LEGO® office in London or Munich and will follow a hybrid working model with 3 days in the office and up to 2 days remotely. Relocation support is not offered.

Core Responsibilities

Delivering strategic and data & insights led commercial & marketing plans
Driving the marketing effectiveness agenda, ensuring continuous optimization of the marketing mix and implementation of econometric analysis
Managing the eCommerce marketing team budget, including month end and year end reporting.
Identifying and implementing eCommerce marketing team budget optimizations, and assisting the executional team with implementation
Partnering with the supply chain optimization and planning team to reflect marketing contributions to overall business planning and performance
Partnering with the regional Marketing Planning & Performance and Brand teams to drive and deliver Regional Campaign Performance Reviews across key drive periods.
Key collaborator to wider team member deliverables such as the annual commercial planning process and business performance reviews, also including ad hoc requests from the senior leadership teams

Play your part in our team succeeding!

We are looking for a dynamic and strategic Marketing Performance & Planning Manager to join our Western European eCommerce team. In this role, you will lead and support the development of data-driven commercial and marketing strategies, driving the effectiveness of our full funnel digital marketing efforts while ensuring alignment with broader regional and global business goals. You’ll be joining a team of Amazon Ads experts who work in the LEGO Group’s Western Europe eCommerce Centre of Excellence. This team’s primary function is to manage our relationship with Amazon Europe and maximise our sales with the retailer, and you will play a key role in ensuring that we effectively invest with them.

Do you have what it takes

Some years of experience managing and activating large media budgets in either an agency or in-house digital marketing role
Experience in creating and implementing effective ways of working within large and/or complex organizations
Expertise in digital marketing and in making data-driven and strategic decisions that achieve ambitious performance goals
A passion for data and analysis, and breaking down complexity to create impactful narratives that drive behavioral changes
Excellent communication skills with the ability to influence others
Highly skilled in Excel for advanced data analysis and comfortable working with a variety of marketing planning tools and technologies to support strategic decision-making.
Preferably previous experience working with Retail Media platforms, including Amazon Ads
Proficient in English

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Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if youre interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know youll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, youll be rewarded through our bonus scheme.

Workplace - When you join the team youll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.