Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

26% - 50%

Relocation Provided:

Yes

Job Posting End Date:

July 18, 2025

Shift:

Job Description Summary:

ROLE LOCATION: Atlanta, GA (hybrid - in office 3 days/week)

Estimated Travel: 50%

The Coca-Cola Company’s world-class marketing organization has an exciting position available within the Global Nutrition Category! In this role, you’ll be a part of Networked Marketing Community committed to sustainably crafting the brands and choice of drinks that people love, to refresh them in body and spirit. Together, we shall make a difference in people’s lives, communities, and our planet!

THE GLOBAL CATEGORY TEAM SCOPE

Create vision and strategic direction for the nutrition category
Drive innovation by stewarding the brand portfolio and innovation pipeline

Scale regional and local brands within our Growth Portfolio and reapply like never before
In partnership with Operating Units, optimize DME resource allocation, marketing effectiveness and efficiency
Orchestrate engaging campaigns / initiatives for global brands to grow revenues and weekly+ drinkers
Co-create with global marketing leadership the future of marketing in The Coca-Cola Company
Accountable for overall engagement and inspiration of the global marketing community

JOINING THE TEAM – WHAT’S IN IT FOR YOU?

Being at the forefront of re-imagining the next-stage of category growth for the company
Continuous learning to support upskilling
Cross cultural/operating unit experience

Owning the narrative – global category / global brands

Focus, Scope, & Impact:

Nutrition Innovation Resource will:
- Recommend and oversee the development of the innovation pipeline for the Nutrition Category (including Juice, Dairy, Plant, and Protein beverages) based on clear consumer insights and strategically aligned category opportunities
- Collaborate with the network to support the development of the Global Category Strategy and specifically define innovation strategy to support long term Global Category Strategy.
- Work with Global Category Strategy and Creative resources to define brand vision and develop brand growth strategy, shaped by innovation pipeline.
- Oversee regional brand innovation pipeline developed by OUs utilizing gate process to ensure efficiency, effectiveness, and scale
- Collaborate with Marketing Performance on developing the right innovation-related metrics and research protocols
- Collaborate with Human Insights and R&D to identify innovation trends and opportunities
- Collaborate with innovation global and OU network to work effectively as a community
Global Category teams comprise of teams of 7-9 reporting into category president, of which Innovation Director will be one

KEY SUCCESS PARAMETERS

Experience

5+ years of experience in roles related to innovation, brand management, and brand strategy and growth
Direct experience with new product development and innovation pipeline management across several brands and geographies
Experience collaborating with cross-regional and cross-functional teams
TCCC experience preferred

Work Focus

Ability to collaborate across the network to understand market trends, consumer opportunities, competitive landscape, and system capabilities
Deep consumer understanding to unlock insights on motivations, behaviors, and attitudes
Lead the development and obtain approval for the global category innovation pipeline
Ability to manage innovation pipelines at the global and OU level including the coordination of the global gate 1 process for scaled and new initiatives
Ability to oversee and lead efforts on innovation development, alignment, execution, and activation
Ability to work in Agile project-based teams and drive process improvements and speed to shelf
Ability to manage project budgets to ensure effective and efficient use of funds and assets
Knowledge of:
- Innovation processes
- Consumer insights/ future-back trends
- Innovation tracking and implementation
Business / commercial acumen

Communication Focus

Role will require frequent communication with Global Category President and their direct reports as well as other Global Innovation resources, OU Innovation resources, and other Global and OU Marketing sub-functions
Must be comfortable driving and communicating innovation and future focused approaches to brand/category development and building buy-in across key internal stakeholders processes
May be required to communicate innovation pipeline or individual initiatives to Bottlers and Customers

All persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form (Form I-9) upon hire.

Skills:

Brand Growth, Brand Strategy, Category Strategy, Future Trends, Global Category Management, Influencing, Innovation

Pay Range:

$189,000 - $217,000

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.