<div>At T. Rowe Price, we identify and actively invest in opportunities to help people thrive in an evolving world. As a premier global asset management organization with more than 85 years of experience, we provide investment solutions and a broad range of equity, fixed income, and multi-asset capabilities to individuals, advisors, institutions, and retirement plan sponsors. We take an active, independent approach to investing, offering our dynamic perspective and meaningful partnership so our clients can feel more confident. </div><div>We believe doing the right thing for our clients and our associates is good business. With a career at the firm, you can expect opportunities to create real impact at work and in your community. You’ll enjoy resources to support your career path, as well as compensation, benefits, and flexibility to enrich your life. Here, you’ll find a collaborative culture that respects and values differences and colleagues who share a spirit of generosity.  </div><div>Join us for the opportunity to grow and make a difference in ways that matter to you. </div>Role Summary Contributes substantively to cross-functional teams dedicated to developing and executing multi-channel marketing plans specifically designed to position T. Rowe Price investment products and retirement plan solutions to plan sponsors and retirement advisors. Utilizes data-driven insights to refine strategies and tactics, ensuring alignment with Retirement Plan Services Segment Marketing objectives.Responsibilities<ul><li>Collaborates closely with cross-functional partners—including Retirement Plan Services segment leads, sales, and product teams—to design and execute targeted multichannel marketing campaigns that engage plan sponsors and retirement advisors. Makes recommendations on specific media and promotional channels to be employed to best promote supported products and services and drive targeted audience engagement. Determines appropriate measurement criteria and methods for newly suggested promotional audiences and tactics.</li><li>Ensures all internal and external elements necessary to the successful execution of segment marketing plans are addressed, including securing the support of necessary internal marketing and distribution partners; ensuring all legal and compliance obligations are satisfied; and ensuring all necessary content is shared, reviewed, and approved by necessary external partners.</li><li>Assesses and synthesizes key performance indicator data to provide recommendations on additional key performance indicators, benchmarks, and tactical marketing plan adjustments.</li><li>Serves as the primary point of contact for repeatable deliverables impacting client and prospect experiences, ensuring the ongoing maintenance and streamlining of all such repeatable workstreams.</li></ul>Qualifications Required:<ul><li>Bachelors degree or the equivalent combination of education and relevant experience AND</li><li>5+ years of total relevant work experience</li></ul>Preferred: <ul><li>Demonstrated experience marketing investment products specifically within the retirement plan space (e.g., 401(k), 403(b), defined contribution, defined benefit plans), especially to plan sponsors and/or financial advisors.</li><li>Experience developing tailored messaging and content for institutional audiences, including benefits committees, HR teams, or retirement plan consultants.</li><li>Strong analytical skills with a track record of leveraging campaign performance data to optimize marketing strategies for institutional clients.</li></ul>FINRA RequirementsFINRA licenses are not required and will not be supported for this role.Work FlexibilityThis role is eligible for hybrid work, with up to one day per week from home. Base Salary RangesPlease review the job posting for the location of this specific opportunity.$85,000.00 - $145,000.00 for the location of: Maryland, Colorado, Washington and remote workers $93,500.00 - $159,000.00 for the location of: Washington, D.C. $106,000.00 - $181,000.00 for the location of: New York, CaliforniaPlacement within the range provided above is based on the individual’s relevant experience and skills for the role.  Base salary is only one component of our total compensation package.  Employees may be eligible for a discretionary bonus, which is determined upon company and individual performance.Commitment to Diversity, Equity, and InclusionAt T. Rowe Price, our associates are our greatest asset. We thrive because our company culture is built on inclusion and because we sustain a work environment where associates can bring their best selves to work every day. The backgrounds, talents, and experiences of our global associates allow us to embrace new ideas and perspectives that move our business priorities forward and enable us to deliver strong client outcomes. Here, you can expect equal opportunity and fair and consistent treatment for all. Benefits<div><div>We value your goals and needs, at work and in life. As an associate, you’ll be supported with resources, benefits, and work-life balance so you can thrive in ways that matter to you.   </div><div>  </div><div>Featured employee benefits to enrich your life:   </div><div><ul><li>Competitive compensation  </li></ul></div><div><ul><li>Annual bonus eligibility  </li></ul></div><div><ul><li>A generous retirement plan  </li></ul></div><div><ul><li>Hybrid work schedule  </li></ul></div></div><div><div><ul><li>Health and wellness benefits, including online therapy  </li></ul></div><div><ul><li>Paid time off for vacation, illness, medical appointments, and volunteering days  </li></ul></div><div><ul><li>Family care resources, including fertility and adoption benefits  </li></ul></div><div>  </div><div><a href="https://www.troweprice.com/corporate/us/en/careers/benefits.html" target="_blank">Learn more about our benefits.</a>  </div><div></div></div><h2>T. Rowe Price is an equal opportunity employer and values diversity of thought, gender, and race. We believe our continued success depends upon the equal treatment of all associates and applicants for employment without discrimination on the basis of race, religion, creed, color, national origin, sex, gender, age, mental or physical disability, marital status, sexual orientation, gender identity or expression, citizenship status, military or veteran status, pregnancy, or any other classification protected by country, federal, state, or local law.</h2>