Job Description:Role Title : Manager, Analytics – Campaign Validation &amp; Process Excellence (L9)Company Overview:Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry’s most complete digitally enabled product suites. Our experience, expertise and scale encompass a broad spectrum of industries including digital, health and wellness, retail, telecommunications, home, auto, outdoors, pet and more. We have recently been ranked #5 among India’s Best Companies to Work for 2023, #21 under LinkedIn Top Companies in India list, and received Top 25 BFSI recognition from Great Place To Work India. We have been ranked Top 5 among India’s Best Workplaces in Diversity, Equity, and Inclusion, and Top 10 among India’s Best Workplaces for Women in 2022. We offer 100% Work from Home flexibility for all our Functional employees and provide some of the best-in-class Employee Benefits and Programs catering to work-life balance and overall well-being. In addition to this, we also have Regional Engagement Hubs across India and a co-working space in Bangalore. Organizational Overview:Our Analytics organization comprises of data analysts who focus on enabling strategies to enhance customer and partner experience and optimize business performance through data management and development of full stack descriptive to prescriptive analytics solutions using cutting edge technologies thereby enabling business growth.Role Summary/Purpose:Manager, Analytics – Campaign Validation &amp; Process Excellence (individual contributor) role is part of India Analytics Hub (IAH) and reports to Campaign Validation &amp; Process Excellence leader in IAH.The desired candidate is expected to be highly skilled in data &amp; analytics, be “Goal Oriented”, actively contribute to the delivery of projects focusing on key business priorities and should be able to work independently. This role will include clear understanding of business requirements, ask right questions, build &amp; review prototypes, if needed, work with data to generate actionable insights to address project delivery enabling Synchrony’s growth and profitability.The position is remote, where you have the option to work from home.Key Responsibilities:<ul><li>Independently deliver analytic project assignments for several key initiatives such as Validation of existing Marketing Measurement tools, Streamlining of E2E Campaign Validation process, Enhancing the current Campaign Lifecycle process etc.</li><li>The successful candidate will be responsible for ensuring the data and KPIs reported in the existing/new marketing measurement tools are 100% complete and accurate. </li><li>The successful candidate will be responsible to work on different requests from the business, formulate the approach &amp; independently deliver error-free data &amp; insights to the requestors on time, while collaborating with different cross-functional teams.</li><li>Build a culture of delivering insights instead of data &amp; reports. Be proactive and initiate solutions to improve and enhance current processes.</li><li>Proactively propose, initiate, independently execute and own strategic projects that create business impact.</li><li>Acquire proficiency with different data tools, software, techniques to improve current capabilities and to create new analytics and data science solutions.</li><li>Partner on strategic ideas and POCs targeting revenue growth &amp; larger business adoption.</li><li>Adherence to timely delivery, accuracy and documentation in line with Audit Procedures.</li><li>Represent the team in multiple forums with strategic projects and build brand for the team.</li><li>Follow audit processes, documentation and accuracy guidelines.</li><li>Responsible and committed to the last mile execution of projects.</li></ul>Required Skills &amp; Knowledge:<ul><li>2+ years of hands-on Experience in SQL /SAS with proven ability to leverage advanced algorithms and be efficient in handling complex/large data</li><li>2+ years of experience in BI tools, e.g. Power BI, Tableau, Birst, etc.</li><li>2+ years in marketing analytics, with a focus on campaign measurement/Validation</li><li>Good understanding of Campaign Measurement/Validation and ability to analyze performance of marketing initiatives</li><li>2+ years in building analytics to drive strategy with positive outcomes and measuring impact</li><li>Ability to solve complex technical and people-oriented problems with minimal supervision</li><li>Advanced proficiency in MS-Excel and MS-PowerPoint with superior data analyses and story boarding skills</li><li>Strong written/oral communication &amp; stakeholder management skills</li></ul>Desired Characteristics:<ul><li>Superior thought leadership and framework based solutioning abilities</li><li>Experience in storytelling, presenting to senior leaders with strong communication skills</li><li>Innovative mindset that looks to improve current capabilities and discover new ones</li><li>Experience working with Python and R, preferably in a Linux-based cloud environment such as AWS</li><li>Experience in mentoring team members with ability to motivate team, drive change, create a culture of learning, innovation and recognition</li><li>Experience with modeling/forecasting</li></ul>Eligibility criteria Degree in Statistics, Mathematics, Economics, Engineering, or any other quantitative streams with 2+ years of hands-on relevant analytics/data science experience, or in lieu of a degree 4+ years of relevant analytics/data science experience.Work Timings: This role qualifies for Enhanced Flexibility and Choice offered in Synchrony India and will require the incumbent to be available between 06:00 AM Eastern Time – 11:30 AM Eastern Time (timings are anchored to US Eastern hours and will adjust twice a year locally). This window is for meetings with India and US teams. The remaining hours will be flexible for the employee to choose. Exceptions may apply periodically due to business needs. Please discuss this with the hiring manager for more details. The position is remote, where you have the option to work from home.For Internal Applicants:<ul><li>Understand the criteria or mandatory skills required for the role, before applying</li><li>Inform your manager or HRM before applying for the role on Workday</li><li>Ensure that your professional profile is updated (fields such as education, prior experience, skills) and it is mandatory to upload your updated resume (Word or PDF format)</li><li>Must not be any corrective action plan (First Formal/Final Formal, PIP)</li><li>Employees who have completed 18 months in the organization and 12 months in current role and level are only eligible.</li><li>L4 to L7 Employees who have completed 12 months in the organization and 12 months in their current role and level are eligible.</li><li>L8+ Employees who have completed 18 months in the organization and 12 months in their current role and level are eligible.</li><li>L4+ Employees can apply</li></ul>Grade/Level: 09Job Family Group:Data Analytics

Synchrony Ventures

Manager, Analytics – Campaign Validation & Process Excellence (L9) Hyderabad IN

Synchrony Ventures