To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.Job CategoryMarketing &amp; CommunicationsJob DetailsAbout SalesforceSalesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and were looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforces core values at the heart of it all.Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.As the Senior Manager, Web Growth PM at Slack, you will define the web and content strategy by understanding our users, our products, and our platform. You will be integral in campaign audits, competitive analysis, and user research to help us build a thoughtful and strategic customer journey. You’ll be responsible for driving innovation roadmaps to improve our signup conversion rates and revenue. You will partner with the marketing, paid digital, design, copy, and development teams to deliver comprehensive and integrated website strategies that increase awareness, drive customer acquisition, and improve product adoption. A key focus for this role will be spearheading the web strategy for Slacks global expansion initiative, tailoring our digital storefront for new audiences and new markets.As an ideal candidate, you should bring a positive attitude and an insatiable curiosity to continuously improve the user experience. You are equally comfortable taking the initiative on a project as you are working in a cross-functional group. You should be able to discuss designs with your creative partners, positioning with product, optimizations with developers, leads with sales, and strategy with leadership.<h2></h2><h1>Responsibilities</h1>We are looking for an individual well-versed in strategy and execution. He/she will:Develop User Insights<ul><li>Effectively research, journey map, storyboard, and test user experiences.</li><li>Conduct A/B testing via Optimizely and similar tools to optimize the user experience across the website and key funnels.</li><li>Help identify and understand the needs of high and low intent-audiences as the come to Slack.com</li><li>Lead, synthesize, and present user research to stakeholders and cross-functional partners.</li><li>Use quantitative and qualitative data to back up assumptions and devise comprehensive and integrated digital strategies.</li></ul>Define Strategy<ul><li>Advocate for the end-user, and understand their needs and desires. Ensure stakeholder needs are aligned and drive towards our company objectives.</li><li>Develop detailed strategic documentation including competitive analysis, personas, user journeys, and information architecture.</li><li>Lead the web strategy for international market expansion, collaborating with regional marketing teams to localize content and optimize the user journey for global audiences.</li><li>Identify, develop or curate unique content that can be utilized across channels.</li></ul>Measure Success<ul><li>Own, analyze and communicate results including key performance metrics on a monthly and quarterly basis.</li><li>Own the optimization strategy for all web landing pages, with a specific focus on paid media campaigns, to increase conversion rates and return on ad spend.</li><li>Analyze page performance and user behavior to identify areas of improvement.</li><li>Apply learnings to future campaigns or partner with the Experimentation team to improve results.</li></ul><h3></h3><h1>Requirements</h1>Were looking for someone with talent and a passion for web strategy that leads to execution and impact.<ul><li>7+ years of experience in developing integrated web or growth strategies.</li><li>Proven experience driving web strategy for global expansion, including localization and international market considerations.</li><li>Demonstrated strength in applying statistics, experimentation, and modeling to applied business problems.</li><li>Experienced in and an advocate for conversion rate optimization (CRO) and performance marketing, with a deep understanding of paid media channels.</li><li>Strong user research skills: planning, leading, and synthesis.</li><li>Experience generating strategy documentation including personas, user journeys, competitive analysis, content strategy, and information architecture.</li><li>Ability to identify popular themes and types of content our audience would engage with and align them with the appropriate channels.</li><li>Proficient in UserTesting, Google Analytics, Optimizely (or similar A/B testing tools), and Google Tag Manager.</li></ul><ul><li>Plus:<ul><li>International experience in a similar role</li><li>Agency management experience</li></ul></li></ul>Unleash Your PotentialWhen you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.AccommodationsIf you require assistance due to a disability applying for open positions please submit a request via this <a href="https://careers.mail.salesforce.com/accommodations-request-form" target="_blank">Accommodations Request Form</a>.Posting StatementSalesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. <a target="_blank" href="https://www.eeoc.gov/know-your-rights-workplace-discrimination-illegal">Know your rights: workplace discrimination is illegal.</a> Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.For New York-based roles, the base salary hiring range for this position is $169,600 to $2,332,000.<h3></h3><h3></h3><h3></h3><h3></h3>For Washington-based roles, the base salary hiring range for this position is $155,400 to $213,800.<h3></h3><h3></h3>For California-based roles, the base salary hiring range for this position is $169,600 to $233,200.<h3></h3><h3></h3>For Illinois based roles, the base salary hiring range for this position is $155,400 to $213,800.