To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.Job CategoryDataJob DetailsAbout SalesforceSalesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and were looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforces core values at the heart of it all.Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.Salesforce is the world’s leading CRM, making it easier for companies to find more prospects, close more deals, and connect with customers in a whole new way. Marketing powers the engine of Salesforce’s growth, turning digital and in-person engagements into high-quality leads, opportunities, and revenue. Were a diverse, global team of incredible talent, showing the world that businesses can do well and do good.The Global Marketing Analytics team is seeking a talented Analyst, Marketing Analytics to contribute to our efforts in transforming complex Marketing data into clear and actionable insights. A successful candidate will be passionate about best-in-class measurement and possess strong technical and analytical skills while clearly accounting for key requirements from stakeholders.The Global Marketing Analytics team serves as an independent data team, providing unbiased and analytically rigorous view of Marketing Performance. We prioritize self-service and enablement, ensuring Marketers have the tools and knowledge to answer their business questions. We provide a single source of truth for data and standards to fuel insights with accuracy, quality, and speed to evaluate the performance of marketing activities and programs, and are accountable for developing and executing a central CMO-aligned measurement strategy and analytics practice. We have responsibility for the development of enterprise marketing data metrics and key self-service dashboards. Finally, we serve as the central, global team for governance, standards, and enablement for marketing activities and campaign data and metrics. This team is hybrid and works from the San Francisco office three days per week. This team supports:<ul><li>Key analytics work streams in support of global Marketing results </li><li>The development of custom reporting frameworks to incorporate new data inputs, including new products and calculated metrics</li></ul>Primary Responsibilities:<ul><li>Contribute to development of custom reporting frameworks to incorporate new data inputs, including new products and calculated metrics.</li><li>Contribute to the development and maintenance of Marketing’s measurement strategy and roadmap, identifying the correct key, leading, and diagnostic metrics for profitable growth.</li><li>Build on and document our data sources, models, metrics, and dashboards in a way that increases our team’s long-term efficiency and output.</li><li>Enable and train marketing teams to become confident consumers of dashboards and other components of our data products.</li></ul>Other responsibilities:<ul><li>Interpret data to identify trends, patterns, insights, and recommendations to support data-driven decision-making</li><li>Proactively support ad-hoc requests to provide partners with intelligent insight to the health of the business.  </li></ul>Knowledge and Skills Requirements:<ul><li>Highly proficient SQL skills: proficient in writing complex SQL queries to extract, manipulate, and analyze data</li><li>Advanced data exploration and analysis skills</li><li>Familiarity with marketing practices, marketing KPIs, marketing analytics</li><li>Highly proficient in Excel / Google Sheets </li><li>Passion for data, and analysis; comfortable working with large datasets</li><li>Strong problem-solving skills</li><li>Highly proficient in Tableau desktop or similar data visualization tool (ability to perform complex calculations, parameters, LOD expressions, etc)</li><li>Ability to derive actionable insights from data and effectively guide decision-making, communicating in a comprehensible way across various levels of our organization</li><li>Experienced with data storytelling using tools such as Google Slides or PowerPoint; excellent written and oral communication skills</li><li>Detail-oriented with strong time management and project prioritization skills, operating in an unstructured environment</li><li>Comfortable taking the initiative to develop solutions for unstructured problems and communicate the results to key internal customers</li><li>Experience working with cross-functional teams and stakeholders  </li></ul>Preferred Qualifications:<ul><li>Data Build Tool (dbt) experience a plus</li><li>Marketing and/or Sales Strategy Analytics experience a plus</li><li>Enterprise (B2B) marketing experience a plus</li><li>Salesforce experience and product knowledge a plus</li><li>Salesforce and Tableau certification a plus</li><li>Experience with Python a plus</li></ul>Experience:<ul><li>BS/BA degree in marketing, economics, marketing, finance, business analytics, business, or equivalent related experience</li><li>2+ years of analytics experience (Marketing Analytics or Sales Strategy preferred)</li></ul>Unleash Your PotentialWhen you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.AccommodationsIf you require assistance due to a disability applying for open positions please submit a request via this <a href="https://careers.mail.salesforce.com/accommodations-request-form" target="_blank">Accommodations Request Form</a>.Posting StatementSalesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. <a target="_blank" href="https://www.eeoc.gov/know-your-rights-workplace-discrimination-illegal">Know your rights: workplace discrimination is illegal.</a> Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.<h3></h3><h3></h3><h3></h3><h3></h3><h3></h3><h3></h3>For California-based roles, the base salary hiring range for this position is $96,000 to $132,000.<h3></h3><h3></h3>

Salesforce

Data Analyst, Marketing

Salesforce

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