Marketing Associate, Optum Now

AT A GLANCE

RVO Health is seeking an Associate within its Relationship Marketing center of excellence, which includes lifecycle marketing (acquisition & engagement), social media, and audience development. This individual will play a pivotal role in nurturing engagement across various channels including email, SMS, and social media. The role will support the Optum Now business which offers multiple D2C point solutions to support our consumer’s unique healthcare needs, including — but not limited to — commerce, care, and resources.

Where Youll Be

To prioritize togetherness, culture, and accountability, RVO Health operates on an in-office work schedule. We expect employees to work from our South Charlotte office Tuesday, Wednesday and Thursday each week. You are welcome to work remotely Mondays and Fridays if you wish.

1101 Red Ventures Dr Fort Mill, SC 29707

What You’ll Do

• Help define engagement tactics for new product features as they launch
• Monitor lifecycle and social performance, recording learnings and suggesting new ideas
• Assist in writing briefs, defining offerings (i.e. how many emails and their topics), and personalizing emails, thinking through creative and technical implications
• Work closely with email ops and site experience on A/B testing roadmaps
• Manage Optum Now’s social media calendar and content, staying abreast of trends as well as developing & implement social media comment & inbox moderation approaches
• Use data and a deep understanding of our consumers to personalize user experiences leading to engagement optimization
• Collaborate with leadership to determine appropriate key metrics, performance goals, and long-term growth plans
• Collaborate across email, creative, legal, business operations, engineering, and additional teams
• Work within a variety of programs such as Meta Business Suite, Iterable, Looker, Canva, and Sprout

What We’re Looking For

• 1+ years of experience in a marketing or business discipline involving technical analysis and consumer understanding
• Knowledge of standard methodologies for core digital channels including website, email, SMS/MMS, mobile, social media, SEO, SEM, display, and native advertising
• Experience working within email service platform and/or social media business suites/management platforms preferred
• Demonstrated strong ability to build relevant reports, dashboards and visualizations to answer business questions (Excel, Tableau, Looker etc.)
• Experience with A/B test strategies, multivariate test strategies, and test planning
• Scrappy, tenacious, and self-motivated
• Willingness to learn, be coached, and take feedback
• Comfort with ambiguity, fast pace, and building from 0 to 1 and 1 to 100
• Ability to balance multiple priorities and project types across lifecycle marketing and social simultaneously
• Propensity to see the big picture and map out steps toward the optimal result
• Willing to present work to internal and partner stakeholders, including senior leaders
• Strives for continuous professional and relationship marketing program growth

Pursuant to various state Fair Pay Acts, below is a summary of compensation elements for this role at the company. The following benefits are provided by RVO Health, subject to eligibility requirements.

• Starting Salary: $58,000.00 - $75,000.00
  *Note actual salary is based on geographic location, qualifications and experience
• Access to a Free Udemy for Business subscription—thousands of hours of learning content on hundreds of different subjects at your fingertips
• Health Insurance Coverage (medical, dental, and vision)
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• Paid Time Off
• Holiday Pay
• 401(k) with match
• Employee Assistance Program
• Paid Parental Bonding Benefit Program
• Pharmacy Benefits
• Income Protection Plans
• Pet Services Plans
• Mental Health Support
• Wellness Coaching
• HSA- Health Savings Account
• Commuter Benefits
• Gym & Fitness Center Discount Program

Who We Are: 

Founded in 2022, RVO Health is a new healthcare platform of digital media brands, services and technologies focused on building relationships with people throughout their health & wellness journey. We meet people where they are in their personal health journeys and connect them with both the information and the care they need. RVO Health was created by joining teams from both Red Ventures and UnitedHealth Group’s Optum Health. Together we’re focused on delivering on our vision of a stronger and healthier world. 

RVO Health is comprised of Healthline Media (Healthline, Medical News Today, Psych Central, Greatist and Bezzy), Healthgrades, FindCare and PlateJoy; Optum Perks, Optum Store and the virtual coaching platforms Real Appeal, Wellness Coaching, and QuitForLife. 

We offer competitive salaries and a comprehensive benefits program for full-time employees, including medical, dental and vision coverage, paid time off, life insurance, disability coverage, employee assistance program, 401(k) plan and a paid parental leave program. 

RVO Health is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at RVO Health is based solely on a persons merit and qualifications.  

We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact accommodations@rvohealth.com.

We do not provide visa sponsorship for this role at this time.

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