<div><div><div><div><div><div><div><div><div><div><div><div><div><div>Job Description:</div></div></div></div></div></div></div></div></div></div></div></div></div></div>Role : Performance Marketing &amp; Retail Media Manager Location : MumbaiJob Responsibilities 1. Strategic Planning &amp; Account Development<ul><li>Define the performance marketing strategy per account: Amazon (Search, DSP, Display), Blinkit &amp; Zepto (visibility &amp; assortment optimization), Swiggy Instamart (occasion-based discovery), Social Commerce (Instagram Shops, WhatsApp commerce).</li><li>Build annual joint business plans (JBPs) with e-commerce sales teams and align with global/regional priorities.</li><li>Identify white spaces for growth (new SKUs, seasonal campaigns, category expansion).</li></ul>2. Performance Marketing &amp; Retail Media Execution<ul><li>Own Amazon Sponsored Ads strategy – search, DSP, and display campaigns – to achieve target ACoS and ROAS.</li><li>Plan and deploy Blinkit Brand Ads, Zepto Spotlight, Swiggy Instamart banners for maximum share of voice.</li><li>Run full-funnel shoppable ad campaigns (Meta Dynamic Ads, Instagram Reels with product tags, influencer-driven clicks-to-cart).</li><li>Maintain weekly dashboards for CTR, CVR, cost-per-click, cost-per-acquisition, and share of search.</li><li>Apply a test–learn–scale methodology to creative, bids, and budgets for continuous improvement.</li></ul>3. Social Commerce &amp; Influencer-Led Commerce<ul><li>Lead social commerce initiatives, integrating Instagram Shops and WhatsApp commerce pilots.</li><li>Partner with influencers to create shoppable content (Reels, lives, pet education content) and track sales attribution via UTM links.</li><li>Collaborate with performance marketing agencies to optimize audience targeting, remarketing, and conversion campaigns.</li></ul>4. Content, Merchandising &amp; Consumer Experience<ul><li>Oversee A+ content, PDP SEO, ratings &amp; reviews, and brand storytelling across platforms.</li><li>Ensure consistent creative excellence across retail media, social media, and campaign assets.</li><li>Plan platform-specific hero creatives and carousels for major tentpoles (Prime Day, Big Basket Fest, Blinkit/Zepto sales).</li></ul>5. Data, Analytics &amp; Insights<ul><li>Build integrated media and sales dashboards across e-commerce, q-commerce, and social commerce.</li><li>Monitor competitive share of search, SOV, and benchmark ROAS against peers.</li><li>Provide post-campaign analysis and translate insights into future media plans.</li></ul>6. Capability Building &amp; Org Training<ul><li>Train marketing &amp; sales teams on performance media, retail media, and social commerce fundamentals.</li><li>Develop internal playbooks &amp; SOPs for Amazon advertising, q-commerce activations, and shoppable content.</li><li>Embed performance marketing KPIs into cross-functional planning processes.</li></ul>Key Performance Indicators (KPIs)<ul><li>% Growth in e-commerce &amp; q-commerce GMV vs. LY and plan</li><li>ROAS, ACoS, CTR, CVR vs. benchmarks</li><li>Share of search growth across Amazon and key platforms</li><li>Contribution of social commerce to total sales</li><li>Ratings &amp; reviews improvement, PDP health score</li><li>Number of trained internal stakeholders and adoption of playbooks</li></ul>Qualifications &amp; Skills<ul><li>6–10 years of experience in performance marketing, retail media, or e-commerce marketing (FMCG or consumer brands preferred).</li><li>Expertise in Amazon Ads, DSP, Meta shoppable ads, and q-commerce media tools.</li><li>Proven track record of driving measurable growth through performance campaigns.</li><li>Analytical mindset, strong Excel/dashboard fluency, and ROI optimization skills.</li><li>Excellent cross-functional collaboration and stakeholder management abilities.</li><li>Experience in team training or capability-building initiatives is a plus.</li></ul>

Royal Canin

Performance Marketing & Retail Media Manager; Royal Canin, Mumbai IND-Maharashtra-Mumbai

Royal Canin