Consumer Experience, Senior Analyst | Bankrate

*This role requires a hybrid schedule and will be based in our Fort Mill, SC Headquarters (Tuesday through Thursday) and work fully remotely on Monday and Friday each week.

Bankrate’s Consumer Lending team is seeking a data-driven Senior Analyst to help shape the future of the digital lending experience. In this role, you’ll work cross-functionally with stakeholders in Marketing, Product, Engineering, and Design to enhance the customer journey and optimize key touchpoints across Bankrate’s high-traffic consumer lending pages.

You’ll use data to identify pain points and opportunities across the user funnel—from intent to conversion—and play a lead role in designing and evaluating experiments, uncovering actionable insights, and driving strategic recommendations. Your insights will directly shape the user journey, strengthen site performance, and contribute to the growth and success of Bankrate’s consumer lending platform.

What Youll Do:

• Analyze Consumer Behavior: Use data to understand how users interact with Bankrate’s consumer lending content and tools, identifying friction points and drop-offs in the journey,
• Optimize Experiences: Partner with Product, Creative, and Engineering to improve site experiences and test new features focused on user engagement, lead quality, and conversion.
• Lead Experiments: Design and execute robust A/B tests across the lending experience, ensuring statistical rigor and clear reporting of performance metrics.
• Drive Strategy: Translate complex data into clear business insights, helping prioritize roadmaps, guide lending partner strategies, and influence team OKRs.
• Collaborate Cross-Functionally: Serve as a bridge between Marketing, Content, Product, and Business Development teams to align on goals and make data-informed decisions.
• Provide direct management to analysts, helping develop their skills, guide priorities, and foster growth.

What Were Looking For:

• 3+ years of experience in digital analytics, product strategy, or customer experience optimization (ideally in fintech, media, or e-commerce).
• Strong SQL skills and experience working with large datasets in Redshift, BigQuery, or similar environments.
• Proficiency in Excel and data visualization tools like Looker, Tableau, or Mode.
• Deep understanding of experimentation principles and statistical significance.
• Proven ability to turn data into clear, actionable insights that influence decision-making.
• Strong communication and storytelling skills; able to present findings to technical and non-technical audiences.
• Comfort operating in a fast-paced, iterative environment with evolving priorities.
• Passion for consumer finance, lending products, or helping users make smarter financial decisions.

Compensation:

• Cash Compensation Range: $100,000 - $140,000

*Note actual salary is based on geographic location, qualifications, and experience. 

Additionally, the following benefits are provided by Red Ventures, subject to eligibility requirements.

• Health Insurance Coverage (medical, dental, and vision)
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• Paid Time Off
• Holiday Pay
• 401(k) with match
• Employee Assistance Program
• Paid Parental Bonding Benefit Program

Who We Are:

Founded in 2000, Red Ventures (RV) is home to a diverse portfolio of industry-leading brands and businesses, strategic partnerships and proprietary technology, including Bankrate, Lonely Planet, The Points Guy, BestColleges and more. Together, RV helps millions of people worldwide make life’s most important decisions, accelerates digital adaptation, and innovates the online consumer experience by improving every step of the consumer journey from first discovery of information, throughout the decision-making process, to transactions. Headquartered south of Charlotte, NC, Red Ventures employs thousands of people across the US and Puerto Rico, with international offices in the UK and Brazil. For more information, visit https://redventures.com and follow @RedVentures on social platforms.

At Red Ventures, we believe diverse, inclusive teams are better. To help you better understand our core values and beliefs, we encourage you to watch this brief YouTube video: Our Belief Statements. This will give you insight into the principles that guide our work and our commitment to fostering an inclusive environment.

 We offer competitive salaries and a comprehensive benefits program for full-time employees, including medical, dental and vision coverage, paid time off, life insurance, disability coverage, employee assistance program, 401(k) plan and a paid parental leave program.

Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at Red Ventures is based solely on a persons merit and qualifications. 

We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact accommodation@redventures.com. 

If you are based in California, we encourage you to read this important information for California residents linked here.