4 days ago

Logo of Reach Financial

Senior Salesforce Engineer

$150k - $200k

Reach Financial

USNorth AmericaAmericasRemote


What is Reach Financial?

Reach Financial is a financial services provider that is helping people outsmart debt for good.

We deliver innovative financial products using modern technology and tools to enable our customers to take control of their debt and de-mystify their personal finances. Our platform empowers our customers to turn their financial goals into a reality.

Reach Financial launched in 2015 and has helped our customers pay off over $1 billion in debt. We offer debt consolidation loans and personal loans, and together these markets represent a $1.5T opportunity. In time, we will expand beyond these products to offer solutions for a variety of our customers’ personal finance challenges.

About the role:

As a Senior Salesforce engineer, you’ll be joining the team to help us enhance and extend our loan originations and servicing platform. You’ll be managing and building new features against our existing loan origination system, built on top of Salesforce Platform, including critical tools to automate existing manual employee workflows as our single point of operation for all departments in the business.

While expanding and improving on our Salesforce-side employee-facing automation, you’ll also be helping off-platform software engineers migrate performance-sensitive and mission-critical business logic off of Salesforce to AWS while helping to integrate that off-platform tooling back into the Platform.

Collaborating with Engineering leaders, Product, and your fellow Engineers, you’ll help make decisions and lead projects that will lay the groundwork for Reach to help millions of Americans outsmart debt for good.

Compensation: The range for this position is $150,000 - $200,000 annually. The salary offered will be based on experience, qualifications, and geographic location.

What you will do: 

  • Maintain and expand functionality on top of our Salesforce-native loan origination and servicing system

  • Architect Salesforce scale-safe solutions, taking into account best practices, governor limits, and industry-specific considerations (e.g. regulatory compliance, security guidelines, etc.) 

  • Assist in the migration legacy employee-facing admin UI from Visualforce to Lightning Experience

  • Review code contributions across the team and suggest ways to improve and optimize

  • Collaborate with in-house test automation teams to predictably ship quality automation 

  • Collaborate with Product Managers and Designers to translate business and UI requirements into technical implementation specifications

  • Maintain awareness of the platform roadmap and new capabilities released by Salesforce

  • Utilize industry software delivery lifecycle best practices and methodologies for predictable and sustainable delivery models

  • Exemplifying curiosity and continuous learning and improvement within the team and department, especially through blameless postmortems

  • Elevate the team by mentoring and coaching team members, and improving our software development lifecycle and other engineering best practices

What you should have: 

  • 5+ years of hands-on development and architecture experience within the Salesforce ecosystem 

  • Significant experience building with both no-code and pro-code tools (e.g., all of Apex, LWC, and Flows)

  • Experience managing sandboxes with data masking and seeding practices

  • Hands-on experience with various platform integration patterns (e.g., SSO, REST, YAML, etc.) 

  • Proven track record of overseeing product iterations from ideation to release

  • Excellent communication and collaboration skills

  • Fluent in the language of CI/CD and version control on top of Github

  • Willingness to or experience building off platform on AWS or Heroku

Nice to haves:

  • Experience in financial lending industry

  • Previous experience as a senior developer, team lead or above

  • Experience with React or React-based frameworks like Next and Remix

  • Salesforce Certified Technical Architect (or the common Dev certs: App Builder, Dev I, Dev II, etc.)

  • Comfort with Terraform or other Infrastructure as Code toolkits for non-Salesforce infrastructure definition

  • Experience building applications that are integrated with and deployed on top of AWS services

  • Experience building data models that will flow downstream to data lakehouses built on Snowflake

What is it like working at Reach Financial?

Our culture is built around advancing our teams, and we are dedicated to the success and growth of every team member. We believe in retaining a high-performing workforce and we prioritize diversity, intellectual curiosity, and continued learning. Our generous benefits packages reflect that.

We’ve been hard at work perfecting our product for years, and now we’re growing faster than ever before. Our strong foundation and company culture is readily equipped for this growth, and we believe that with the right people, our products will continue to help customers make real changes in their financial lives.

What benefits will you receive?

  • Remote First Culture with optional Hybrid opportunities

  • Healthcare, Life Insurance, 401k Match

  • Paid Time Off, Paid 12-week Parental Leave

  • Disability (short-term, long-term), Employee Assistance Program

  • Spending Accounts (Transit/Parking, Medical, Dependent Care)

  • Insurance Discounts (home, auto, pet)

Reach Financial is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Reach Financial makes hiring decisions based solely on qualifications, merit, and business needs at the time.


  • Continental US

    • Able to attend meetings during EST / CST business hours

    • Willing to travel to NYC periodically (e.g., 1-2 times a year)