Marketing Lead

Join us at Re-Leased 

Re-Leased is the property management platform helping property professionals run better real estate businesses. Born from frustration with outdated systems and manual workflows, we’re building AI-powered tools that simplify complexity, reduce risk, and help teams thrive in a digital-first world. 

We’re now looking for a curious, ambitious marketer to join us as our next Marketing Lead. You’ll come in as a strong generalist, with the opportunity to deepen your expertise in product and content marketing. We’ve built this role to be a long-term, foundational part of our team that will grow with the company. 

This is a rare opportunity to blend big ideas, creativity, and AI-powered execution in a fast-growing global SaaS business. Reporting to the Director of Global Marketing, you’ll work across product launches, campaign content, and customer marketing while championing the use of AI tools to build scalable marketing workflows. 

If you’re excited about the future of marketing and comfortable being the glue that connects teams, aligns messages, and gets things done, we’d love to hear from you. 

What you’ll be owning 

• Own content and communications for product go-to-market launches from planning to execution.
• Lead upper and mid-funnel content that builds brand authority and generates demand.
• Collaborate cross-functionally with product, demand generation, and events teams on integrated campaigns.
• Manage lifecycle messaging across email, in-app channels, and customer marketing programs.
• Develop systems to turn one idea into many by repurposing long-form and campaign content into blogs, videos, social, and more.
• Launch repeatable workflows for visual content production including templates, product explainers, and short-form video.
• Build scalable AI marketing workflows using tools like Airops, ChatGPT, Figma, and more.
• Translate product roadmaps and customer insights into content that resonates and performs.
• Create communications playbooks for major launches, feature releases, and customer lifecycle moments. 

What you bring: technical capabilities 

• 2+ years in marketing, ideally in SaaS
• Comfortable using tools like ChatGPT, Figma, AirOps, and HubSpot to streamline and scale your work
• Proven ability to manage GTM campaigns and content roadmaps
• Strong content creation experience across formats (copy, video, email, social)
• Experience with lifecycle, customer comms, or enablement is a plus 

How you work: personal attributes  

• Naturally curious, with a proactive and self-directed working style 
• Comfortable with ambiguity and fast-changing priorities
• Strong communicator and collaborator across remote and hybrid teams
• Passionate about building scalable systems, not one-off work
• Excited about the future of marketing and the role of AI in accelerating it 

Why you’ll love working here 

• Taking care of you: Including comprehensive health insurance, access to a premium EAP service and an annual wellness allowance to spend on what helps you feel good - whether that’s towards a gym membership, new running shoes, or mindfulness apps. 
• Support for families: Generous paid parental leave and flexible, family-friendly support designed to help growing families balance work and life with confidence. 
• Recognition for tenure and milestones: We celebrate time, commitment, and contribution with milestone rewards and additional leave as you grow your career with us. 
• Flexible working, built for a global team: With customers and teammates across New Zealand, Australia, the United Kingdom, and North America, we work in a hybrid, remote-friendly way with collaborative offices and the flexibility of a balanced approach to WFH/i-office work.  

Our culture is very important to us too, and we strongly believe in living out our core values:  

• People First: One team globally; our people and customers always come first.
• Find a Way: Like a river, we find a way around all obstacles 
• Win or Learn: Our journey for improvement never ends; enjoy the ride! 
• Aim High: We dare to set big goals and love the challenge of achieving them against the odds. 

Ready to Level Up? 

Join us and help shape the future of real estate at one of the most exciting SaaS companies born from New Zealand.

www.re-leased.com