<div> </div><div>The Marketing Operations Analyst II is responsible for lead and pipeline reporting, ensuring accurate data tracking, performance measurement, and insights to drive marketing and sales alignment. This role focuses on lead management, pipeline analysis, and revenue reporting, while also managing Google Analytics, Google Ads, and other digital marketing performance metrics. The ideal candidate has strong analytical skills, experience with BigQuery, and expertise in data visualization, attribution modeling, and marketing analytics.</div><div><br /></div><h3>Key Responsibilities:</h3><ul><li>Lead &amp; Pipeline Reporting</li><li>Manage and maintain lead      flow tracking and reporting from marketing campaigns into HubSpot and CRM      (Salesforce preferred), ensuring data accuracy and integrity.</li><li>Track, analyze, and report      on pipeline performance, lead conversion rates, and marketing-influenced      revenue to measure campaign impact.</li><li>Build and maintain      dashboards in CRM, Looker Studio, Tableau, and Power BI to visualize lead      lifecycle stages, funnel progression, and sales handoff efficiency.</li><li>Develop and refine      marketing attribution models to assess the effectiveness of marketing      channels and campaigns in pipeline generation.</li><li>Work closely with Sales      Operations and Demand Generation teams to ensure seamless lead handoff and      alignment on pipeline metrics.</li><li>Google &amp; Digital Marketing Reporting</li><li>Monitor and analyze Google      Analytics and Google Ads performance, identifying trends and opportunities      for optimization.</li><li>Track digital campaign      performance across paid media, SEO, and website engagement, providing      recommendations for improvement.</li><li>Implement and maintain      Google Tag Manager configurations to optimize conversion tracking and      event measurement.</li><li>Conduct A/B testing and conversion      rate analysis to optimize digital campaigns and landing page      effectiveness.</li><li>Ensure marketing data is      structured correctly in BigQuery for advanced analytics and reporting.</li><li>Marketing Data Management &amp; Compliance</li><li>Maintain data hygiene,      segmentation, and enrichment to improve targeting and reporting accuracy.</li><li>Ensure compliance with      data privacy regulations (GDPR, CCPA) in all lead tracking and reporting      activities.</li><li>Collaborate with marketing      and IT teams to improve data governance and system integrations.</li></ul><h3>Qualifications &amp; Experience</h3><ul><li>5+ years of experience in marketing analytics, lead operations, or data analysis.</li><li>Strong expertise in lead management, pipeline tracking, and revenue reporting.</li><li>Proficiency in BigQuery for querying and analyzing large-scale marketing and sales data.</li><li>Experience with data visualization tools (Google Looker Studio, Tableau, Power BI).</li><li>Google Analytics and Google Ads experience, with a strong understanding of paid search, SEO,      and digital reporting.</li><li>Knowledge of marketing  attribution modeling, multi-touch attribution, and conversion tracking.</li><li>Familiarity with CRM systems (Salesforce preferred) and HubSpot reporting.</li><li>Ability to interpret complex data sets and present insights to marketing, sales, and leadership      teams.</li><div><br /></div></ul><h3>Preferred Skills:</h3><ul><li>Experience with SQL,      Python, or R for advanced data analysis and reporting.</li><li>Familiarity with Google      Tag Manager for event tracking and campaign measurement.</li><li>Certifications in HubSpot,      Google Analytics, or BigQuery are a plus.</li></ul>

Rackspace

The Marketing Operations Analyst II

Rackspace