Plume Network
about 2 months ago
🪶 Overall Responsibilities
KOL Strategy & Relationship Management:
Identify, establish, and maintain relationships with top-tier KOLs in the crypto space, including influencers, content creators, and industry thought leaders.
Negotiate partnership terms and manage KOL contracts to ensure alignment with company goals.
Coordinate with KOLs to create engaging, authentic, and impactful content that drives brand awareness and growth.
Communication Management:
Serve as the main point of contact between the company and the KOL network, ensuring clear, consistent, and timely communication.
Coordinate content schedules, review content, and provide feedback to KOLs to ensure that all deliverables meet brand guidelines and expectations.
Ensure smooth collaboration between internal teams (marketing, PR, product, etc.) and KOLs.
Performance Reporting & Analysis:
Track, analyze, and report on the effectiveness of KOL campaigns, using key metrics such as engagement, reach, conversions, and ROI.
Create detailed reports and provide actionable insights to improve future campaigns.
Adjust strategies based on data and feedback to continually optimize results.
Budget Management:
Oversee and manage large weekly budgets for KOL campaigns, ensuring optimal allocation of resources for maximum impact.
Track expenses, negotiate rates, and ensure campaigns stay within budget.
Provide regular budget forecasts and adjustments based on performance and campaign priorities.