ABOUT THE ROLE

Peloton is seeking a results-oriented Senior Manager, Member Lifecycle & Engagement to play a key role in driving member engagement and brand happiness. Reporting to the Senior Director, Membership Strategy & Engagement, this leadership role will focus on executing and optimizing member communications strategies, improving member satisfaction, and ensuring alignment with broader business goals. You will lead a team that focuses on implementing effective initiatives to engage members at every touchpoint, using data-driven insights to manage an evergreen calendar, lean into automation, and drive owned channels (email, push, in-app, sms, hardware notifications). If you are passionate about lifecycle marketing, member engagement, and retention, and have proven experience executing large-scale strategies, we encourage you to apply.

YOUR IMPACT AT PELOTON

Lead end-to-end member engagement strategy, developing impactful and data-informed lifecycle communications that foster connection and community across the
member journey — from onboarding through long-term brand advocacy.
Own and evolve the member onboarding experience, partnering with Product, Content, and Creative to deliver dynamic, high-performing series that drive early activation and set the foundation for long-term engagement.
Drive channel-specific engagement strategies across Email, Push, In-App, SMS, and Hardware Notifications. Prioritize personalization, timeliness, and tone, using experimentation and automation to maximize channel impact.
Analyze and optimize engagement campaigns with a focus on how communications influence key member behaviors, including class frequency, content exploration, feature adoption, and habit formation.
Collaborate cross-functionally with Brand, Content, Creative, and Community teams to tell compelling stories that celebrate member milestones, highlight instructor-led content, and reinforce brand identity.
Lead storytelling and brand-building initiatives that spotlight real member journeys, reinforce Peloton’s values, and foster a sense of belonging across diverse audiences.
Build and manage an evergreen engagement calendar, proactively surfacing key seasonal, cultural, and content moments to deepen emotional connection and excitement around Pelotons offerings.
Champion a culture of experimentation by testing new messaging formats, cadence strategies, and cross-channel engagement tactics. Leverage insights to inform creative direction and strategic planning.
Mentor and lead a high-performing engagement team, fostering professional development, collaborative thinking, and a member-first mindset. Ensure alignment around shared KPIs and team goals.
Report regularly on campaign performance and engagement health, synthesizing
insights into actionable next steps. Partner with analytics to define success metrics and evaluate impact on business and brand objectives.

YOU BRING TO PELOTON

5-6 years of experience in retention marketing, lifecycle/CRM roles, or similar, with a track record of managing comprehensive campaigns across digital channels such as email, SMS, and push notifications.
3-5 years of experience leading and mentoring teams, including managing and guiding direct reports to meet strategic objectives and improve performance.
Familiarity with the subscription business model and a deep understanding of the customer lifecycle. Extensive experience within the retention space.
Production and implementation of direct marketing programs across digital channels - email, SMS, in-app, push notifications. Experience with a physical hardware product a plus.
Strong working knowledge of marketing automation platforms such as Braze, Salesforce, Litmus, or similar tools. Proficiency in HTML and a deep understanding of best practices in email and digital design.
Solid understanding of data analytics tools (Google Analytics, Tableau, Excel, etc.) and ability to analyze campaign performance, derive insights from data, and adapt strategies to optimize results.
Exceptional attention to detail and a rigorous approach to measuring and improving marketing performance.
Exceptional verbal and written communication skills with the ability to clearly present findings and recommendations to senior leadership and other key stakeholders.
Strong interpersonal skills with a collaborative, team-oriented approach to working across functions.
Proven ability to lead and inspire a cross-functional team in a fast-paced, dynamic environment.
Demonstrated experience managing and developing a team, including mentoring junior and mid-level team members and planning for their professional growth.
Ability to navigate and influence stakeholders at all levels of the organization, driving
alignment around shared goals.

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The base salary range represents the low and high end of the anticipated salary range for this position based at our New York City headquarters. The actual base salary offered for this position will depend on numerous factors including, without limitation, experience and business objectives and if the location for the job changes. Our base salary is just one component of Peloton’s competitive total rewards strategy that also includes annual equity awards and an Employee Stock Purchase Plan as well as other region-specific health and welfare benefits.

As an organization, one of our top priorities is to maintain the health and wellbeing for our employees and their family. To achieve this goal, we offer robust and comprehensive benefits including:

Medical, dental and vision insurance
Generous paid time off policy
Short-term and long-term disability
Access to mental health services
401k, tuition reimbursement and student loan paydown plans
Employee Stock Purchase Plan
Fertility and adoption support and up to 18 weeks of paid parental leave
Child care and family care discounts
Free access to Peloton Digital App and apparel and product discounts
Commuter benefits and Citi Bike Discount
Pet insurance and so much more!

Base Salary Range

$168,750—$207,300 USD

ABOUT PELOTON:

Peloton (NASDAQ: PTON) provides Members with expert instruction, and world class content to create impactful and entertaining workout experiences for anyone, anywhere and at any stage in their fitness journey. At home, outdoors, traveling, or at the gym, Peloton brings together innovative hardware, distinctive software, and exclusive content. Founded in 2012 and headquartered in New York City, Peloton has millions of Members across the US, UK, Canada, Germany, Australia, and Austria. For more information, visit www.onepeloton.com.

Peloton is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. Equal employment opportunity has been, and will continue to be, a fundamental principle at Peloton, where all team members, applicants, and other covered persons are considered on the basis of their personal capabilities and qualifications without discrimination because of race, color, religion, sex, age, national origin, disability, pregnancy, genetic information, military or veteran status, sexual orientation, gender identity or expression, marital and civil partnership/union status, alienage or citizenship status, creed, genetic predisposition or carrier status, unemployment status, familial status, domestic violence, sexual violence or stalking victim status, caregiver status, or any other protected characteristic as established by applicable law. This policy of equal employment opportunity applies to all practices and procedures relating to recruitment and hiring, compensation, benefits, termination, and all other terms and conditions of employment. If you would like to request any accommodations from application through to interview, please email: applicantaccommodations@onepeloton.com.

At Peloton, we embrace technology, including AI, to enhance productivity and accelerate innovation in the work we do for our members, However, in our hiring process, our priority remains in getting to know you and your unique qualifications. To ensure a fair and equitable process, we do not permit the use of AI tools during any stage of the application and interview process. In considering you as an applicant, we want to understand your skills, experiences, and motivations without mediation through an AI system. We also want to directly assess your communication skills without the use of an AI tool.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act, the City of Los Angeles Fair Chance Initiative for Hiring Ordinance and the San Francisco Fair Chance Ordinance, as applicable to applicants applying for positions in these jurisdictions.

Please be aware that fictitious job openings, consulting engagements, solicitations, or employment offers may be circulated on the Internet in an attempt to obtain privileged information, or to induce you to pay a fee for services related to recruitment or training. Peloton does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted here on our careers page and all communications from the Peloton recruiting team and/or hiring managers will be from an @onepeloton.com email address.

If you have any doubts about the authenticity of an email, letter or telephone communication purportedly from, for, or on behalf of Peloton, please email applicantaccommodations@onepeloton.com before taking any further action in relation to the correspondence.

Peloton does not accept unsolicited agency resumes. Agencies should not forward resumes to our jobs alias, Peloton employees or any other organization location. Peloton is not responsible for any agency fees related to unsolicited resumes.