We are on the hunt for a highly driven Senior Marketing Manager to lead and execute Overwolf’s global ad-tech marketing strategy in the gaming space. This hybrid strategic and hands-on role is responsible for positioning Overwolf as the category leader while delivering high-impact campaigns, content, and programs. You will join the senior marketing team, combining deep B2B marketing expertise with a strong understanding of ad-tech and gaming to drive awareness, adoption, and revenue growth.In this role, you will:<ul><li>Collaborate with marketing and sales leadership to develop and execute quarterly B2B go-to-market strategies for Overwolf’s media business</li><li>Own and execute multi-channel B2B marketing campaigns across paid media, content, PR, events, and partnerships, balancing strategic planning with hands-on delivery</li><li>Translate complex gaming ad-tech into clear and compelling messaging for global DSPs, SSPs, and advertisers</li><li>Lead Overwolf’s presence at global B2B media and ad-tech industry events from strategic planning to on-the-ground execution, capturing leads and building industry visibility</li><li>Create and optimize high-impact content, including thought leadership, case studies, sales collateral, and original research, leveraging Overwolf’s audience data</li><li>Drive PR and communications efforts with agencies and internal teams to secure industry press coverage, speaking opportunities, and awards</li><li>Develop co-marketing programs with major DSP and SSP partners to showcase Overwolf’s commercial impact</li><li>Track and analyze market trends in ad-tech, media buying, gamer behavior, and emerging technologies to inform strategy</li><li>Lead Overwolf’s army of ad gnomes in their underground adventures</li></ul><ul><li>8+ years in B2B ad-tech marketing, preferably in the gaming space</li><li>Proven ability to lead strategy while executing hands-on across campaigns, content, and events</li><li>Deep understanding of the media buying landscape and programmatic advertising (DSPs, SSPs, ad networks)</li><li>Demonstrated success delivering international, multi-channel B2B marketing programs with measurable ROI</li><li>Strong storytelling skills with the ability to bridge technical detail and commercial outcomes</li><li>High EQ, comfortable building relationships across product, sales, and partner teams</li><li>Thrives in fast-paced, high-growth environments and is committed to exceptional output</li></ul>Bonus Points<ul><li>Avid and passionate gamer</li></ul>

Overwolf

Senior Marketing Manager - Ad-Tech

Overwolf

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