Optimove is a global marketing tech company, recognized as a Leader by Forrester and a Challenger by Gartner. We work with some of the worlds most exciting brands, such as Sephora, Staples, and Entain, who love our thought-provoking combination of art and science. With a strong product, a proven business, and the DNA of a vibrant, fast-growing startup, were on the cusp of our next growth spurt. Its the perfect time to join our team of ~500 thinkers and doers across NYC, LDN, TLV, and other locations, where 2 of every 3 managers were promoted from within. Growing your career with Optimove is basically guaranteed.

Adact redefines how brands engage their customers by seamlessly integrating AI-orchestrated gamification into marketing strategies. Part of Optimove’s Positionless Marketing vision, our platform enables marketers to create, manage, and optimize branded mini-games and loyalty-driving campaigns at lightning speed—with no code, no bottlenecks, and full creative control.

We power personalized, interactive campaigns that boost engagement, loyalty, and ROI for global brands across industries. Join us in shaping the future of customer experiences through gamified marketing.

We’re seeking a Marketing Manager to lead and execute high-impact marketing strategies for Adact. This is a hands-on role ideal for a dynamic marketer who thrives in fast-paced, startup-like environments where agility, creativity, and ownership are key.

You’ll work cross-functionally across content, digital, events, and product marketing to bring campaigns to life, champion the Adact brand, and fuel both customer acquisition and retention.

Key Responsibilities:

Lead Campaign Development: From ideation to execution, create multi-channel marketing campaigns that drive awareness, engagement, and leads.
Content Creation: Develop and oversee content marketing initiatives, including blogs, case studies, product collateral, videos, and webinars.
Cross-Regional Collaboration: Work closely with regional teams to tailor and execute campaigns for local markets, ensuring consistency and relevance.
Performance Tracking: Analyze campaign performance and optimize strategies using insights and data.
Budget Management: Manage budgets effectively, making strategic decisions to maximize ROI.
Agility & Execution: Operate quickly and effectively, balancing multiple projects and tight deadlines without sacrificing quality.

Must-Have Qualifications:

3–5 years of hands-on marketing experience in a startup or startup-like environment where you wore multiple hats across marketing functions (events, digital, content, product marketing).
Proven experience owning campaigns end-to-end—from concept to execution—with clear metrics of success.
Strong ability to make decisions independently and see them through, with demonstrated skill in influencing and gaining buy-in from senior stakeholders.
Native-level fluency in English (written and spoken).
Agile & Collaborative skills: Comfortable working both independently and in close collaboration with a global team.

Nice-to-Have Skills:

Familiarity with platforms like HubSpot, LinkedIn Ads, Google Analytics.
Experience running gamified marketing strategies or campaigns.
Solid understanding of product messaging and the ability to distill complex features into value-driven stories.

The position is based in Israel or Estonia, and follows a hybrid work model — a combination of remote work and in-office presence.