<div>Our fast-growing e-commerce startup is building high-performing subscription brands and scaling paid campaigns. Were looking for a data-driven retention expert who can take ownership of the entire subscriber lifecycle - from onboarding and upsells to churn prevention and winback - and maximize revenue from every user.</div><div><br /></div><h3>Main Responsibilities</h3><ul><li>Own the full subscription lifecycle and retention strategy - ensure customers stay engaged, reduce churn, and maximize LTV.</li><li>Analyze subscription metrics (AOV, LTV, churn, failed payments, engagement) and recommend actionable strategies.</li><li>Manage automated flows in Klaviyo, including welcome series, post-purchase, upsells, churn prevention, and winback campaigns.</li><li>Segment audiences and personalize messaging to drive engagement and conversions across all lifecycle stages.</li><li>Monitor cancellations, identify why subscribers leave, and implement strategies to prevent churn.</li><li>Ensure upsells, cross-sells, and retention offers are optimized for maximum revenue.</li><li>Collaborate with paid marketing teams to advise on achievable ROAS, acquisition targets, and retention-based forecasts.</li><li>Run A/B tests, analyze results, and optimize campaigns, flows, and strategies continuously.</li><li>Design and implement high-quality email assets, templates, and persuasive copy that align with the retention goals.</li></ul><h3>Core Requirements</h3><ul><li>Expert in Klaviyo - hands-on experience building flows, segments, and lifecycle campaigns.</li><li>Strong analytical mindset - able to interpret KPIs like churn, LTV, failed payments, and engagement.</li><li>Data-driven decision-making - use insights to improve retention, reduce churn, and optimize upsells.</li><li>Deep understanding of subscription e-commerce and lifecycle management - know what keeps users loyal.</li><li>Proficient in HTML/CSS - able to create, customize, and troubleshoot email templates efficiently.</li><li>Conversion-focused and persuasive copywriting - well-versed in best practices, spam regulations, CTAs, and A/B testing.</li><li>Collaboration skills - work closely with paid marketing, product, and creative teams.</li><li>Attention to detail and organizational skills - manage multiple brands, flows, and campaigns flawlessly.</li><li>Testing and optimization mindset - continuously improve retention performance across the lifecycle.</li><li>Fluent in Lithuanian and English.</li><li>Bonus: Basic design skills (Photoshop, Figma, Canva).</li></ul><h3>Salary Range</h3><ul><li>Gross Salary: 3100-4800 EUR/month</li></ul><h3>What We Offer</h3><ul><li>A chance to shape subscriber experiences and retention strategies for growing brands.</li><li>Creative freedom and fast feedback loops.</li><li>Office in Senatorių pasažas - Vilnius Old Town.</li><li>Training budget and support for professional growth.</li><li>A chance to grow together - benefits scale as we scale.</li></ul>

Nord Security

Retention & Email Marketing Specialist| Mid-senior | Tesonet Accelerator product

Nord Security