Marketing (noun) /mar-ket-in(g)/ — placing your product to the best possible position in the market using your awesome advertising mindset.

Join NordLayer’s Marketing department—a strong team of professionals and funny people. Here, we won’t ask you to be a universal employee who can do a little bit of everything. No. In the Marketing department, we all have our roles, duties, and specific areas of focus that are joined for the best result via collaboration and teamwork. Data-driven, highly skilled, and simply human—our secret of being on the top of the B2B network security market.

We are seeking a dynamic and experienced individual to lead our Product Marketing effort. As the Lead Product Marketing Manager, you will play a pivotal role in driving the success of NordLayers offerings by crafting and executing innovative strategies that resonate with our target audience and drive business growth. You will lead a team of talented professionals, providing guidance, mentorship, and support to ensure their success and achieve our collective goals.

Main Responsibilities:

Act as the voice of the customer to identify product challenges and growth opportunities.
Craft product positioning, messaging, and segmentation strategies.
Develop pricing and packaging strategies based on customer and market insights.
Align marketing initiatives with product roadmaps and business objectives.
Monitor industry trends and competitive landscape to maintain differentiation.
Build sales enablement materials to support acquisition and retention efforts.
Collaborate on content strategies for thought leadership and brand awareness.
Mentor and lead a high-performing product marketing team.

Core Requirements:

3+ years in product marketing, preferably in B2B SaaS or cybersecurity.
Strong background in go-to-market strategy, positioning, and pricing.
Excellent cross-functional collaboration and communication skills.
Data-driven approach to market analysis and customer insights.
Excellent written and spoken English skills.
Leadership experience with a focus on coaching and team development.

Salary Range:

Gross Salary 3800-5100 EUR/Month.

About Us

Nord Security is a global leader in internet privacy and security solutions and Lithuania’s second tech unicorn. Established in 2012, Nord Security now has more than 1400 employees and serves millions of users worldwide. Our team has a global mission to shape a more secure and peaceful online future for people everywhere. With that in mind, we built several advanced cybersecurity solutions: NordVPN, NordLayer, NordLocker, NordPass, NordProtect, NordStellar, and Saily.

NordLayer is an adaptive network access security solution for modern businesses developed by the standard of NordVPN.

We help organizations of all sizes enhance their internet security and modernize network and resource access with technical improvements aligning with the best regulatory compliance standards. Helping organizations to adopt ZTNA principles, NordLayer is focused on the Security Service Edge of cybersecurity services.

Quick and easy to integrate with existing infrastructure, hardware-free, and designed with ease of scale in mind, NordLayer meets the varying growth pace and ad-hoc cybersecurity requirements of agile businesses and distributed workforces today.

And we’re always looking to expand our team of:

• Future shapers

• Restless achievers

• Self-movers

• Honest communicators

• Team players

What We Offer

• Access to Nord Security products. We build solutions used by millions of users worldwide, and you’ll get to experience our products firsthand;

• Professional growth. Internal and external events, online training, conferences, books - everything you need to reach full potential;

• Health benefits. Private health insurance, online and on-site workouts, consultations to feel and be your best;

• Mental wellbeing. Access to mental health tools like Calm, Headspace, and Mindletic. Options for therapy to keep your emotional wellbeing in check;

• Team spirit. Team buildings and parties with games, shows, tastings, food coupons, gifts, and it’s on us;

• More free time. Stay with us and additional vacation days will be added to your calendar;

• Additional paid leave. Additional days are covered by us in cases of illness or special occasions;

• Flexibility. Flexible working time arrangement.

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