WHO WE ARE LOOKING FORWe need someone who thinks (and dreams) digital!Leading with Digital, Converse is setting a bold strategic plan to enable and inspire consumer self-expression by positioning Converse.com as the first and best source for authentic Converse products and experiences globally. As the Manager of Seasonal Planning and Content Strategy, you will be a dynamic and creative digital leader and people manager on our cross-functional team who will define, execute &amp; manage our global digital storytelling &amp; experience strategy for Converse.com and performance marketing.WHAT YOU WILL WORK ONPre-Season:<ul><li>Lead the planning and execution of key global seasonal stories and go-to-market plans across the digital ecosystem (site &amp; paid channels) to drive impact within geography businesses.</li><li>Drive marketing storytelling calendar and timelines across brand and commercial storytelling moments in collaboration with our global and geo teams.</li><li>Own global digital shortlist for seasonal productions, partnering closely with creative teams to ensure the creative output aligns with the objectives and goals briefed, and delivers on time and budget.</li><li>Lead the execution of seasonal briefs and guide creative design and copy teams in seasonal briefing meetings that will inform cross-functional teams of the seasonal digital plans - inclusive of both brand-defining and commercial/promotional moments.</li><li>Collaborate with the geography teams to ensure all product stories support their business plans and marketplace activations.</li><li>Help QA content throughout production to ensure alignment with marketing styles and key investments by geography.</li><li>Manage and mentor a Specialist who will support all the seasonal work you are driving.</li></ul>In-Season:<ul><li>Serve as key point of contact and resource for all cross-functional teammates, across geo business and brand partners, in the coordination all global launch dates on inline and custom products across all global marketing.</li><li>Work closely with global analytics to measure seasonal results based on key initiatives and KPI targets, aligning with geo partners to execute in-season read and react briefs to capitalize on real-time trends.</li><li>Partner with Operational teams to communicate all seasonal timelines and ensure all timelines are met.</li></ul>Post-Season:<ul><li>Partner with global analytics and merchandising to recap seasonal initiatives and hindsight seasonal results based on planned product stories at a global level, taking learnings into future seasonal strategic plans.</li><li>Lead the gathering of feedback from key partners on documentation, opportunities and key learnings season-over-season to track and implement improvements for processes and ways of working.</li><li>Support team efficiencies by helping to drive consistent processes, documents, meetings.</li></ul>WHAT YOU BRING<ul><li>Bachelors degree in Marketing, Business Administration, or related field. Will accept any suitable combination of education, experience, and training</li><li>At least 4 years of experience in dealing with consumer products in a digital environment</li><li>Ability to understand analytics with the ability to react to current trends</li><li>Ability to manage multiple projects on various levels with different and converging timelines in a deadline-driven environment</li><li>Experience managing people is preferred</li><li>Strong ability to communicate complex topics and concepts to a wide and diverse audience</li><li>Must be a high potential leader with the ability to influence diverse groups of people </li><li>Strong people skills, diplomacy and collaborative spirit</li><li>General understanding of UX, SEO, and SEM is optimal</li><li>Experience in retail industry, working on digital projects from concept to completion, applying retail and editorial best practices</li><li>Knowledge and familiarity with creative briefing processes – briefing content creation, as well end-use digital experiences</li><li>In addition, you should be passionate about at least one of the following: sneaker culture, streetwear, fashion/style, design, sports, or music - ideally, a few of them</li></ul>We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the <a href="https://app.smartsheet.com/b/form/5153e46a93f4460db48eb9e611386685" target="_blank">Candidate Accommodation Request Form</a>.It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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Manager, Digital Experience Strategy Global - CONVERSE Boston, Massachusetts

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