Who we are <a href="https://moniepoint.com/careers" target="_blank">Moniepoint</a> is an all-in-one financial services platform for emerging markets and the second-fastest growing company in Africa. Since 2019, Moniepoint’s technology has powered over 3 million people, offering personal and business banking, payment, credit, and business management tools to help them succeed. Moniepoint processed $182 billion in 2023 and currently processes most of the POS transactions in Nigeria. Curious about what makes Moniepoint an incredible place to work?  <a href="https://moniepoint.com/blog">Check out posts on how we cultivate a culture of innovation, teamwork, and growth.</a> About the role Are you a CRM expert passionate about building smart, automated customer journeys at scale? Do you thrive in fast-paced, data-driven environments and enjoy solving complex engagement challenges? Moniepoint is looking for a Principal CRM Specialist to lead our Referral &amp; Rewards CRM strategy. This is a senior, hands-on role responsible for owning high-impact lifecycle marketing initiatives across key channels - email, SMS, push, in-app messaging, and WhatsApp. You’ll work closely with marketing, product, data, and engineering teams to deliver personalised, scalable, and measurable CRM programs using Braze. What you’ll get to do <ul> <li>Own CRM Strategy for Referral &amp; Rewards programs, acquisition, onboarding, engagement, and retention journeys.</li> <li>Build multi-channel CRM flows using Braze: email, push notifications, SMS, WhatsApp, in-app messages, content cards.</li> <li>Design and implement personalized and dynamic campaigns using event triggers, custom attributes, and API/webhook integrations.</li> <li>Work with product and engineering to ensure backend readiness, webhook testing, and campaign automation.</li> <li>Use RFM (Recency, Frequency, Monetary) and other segmentation frameworks to target users effectively.</li> <li>Run A/B tests and control groups to evaluate campaign effectiveness, measure lift, and drive continuous improvements.</li> <li>Define campaign KPIs and analyze performance using Braze, Amplitude, and internal dashboards.</li> <li>Share learnings, optimizations, and best practices across the CRM team and wider marketing org.</li> </ul> <h3>To succeed in this role, you should have</h3> <ul> <li>7+ years in CRM or lifecycle marketing, ideally with experience in referral, loyalty, or rewards programs.</li> <li>Proven track record running CRM at scale (millions of users, high-volume campaigns).</li> <li>Expert in Braze, including Canvas, custom events, Liquid logic, webhooks, and audience filters.</li> <li>Hands-on experience with RFM segmentation, lifecycle design, and cohort-based messaging.</li> <li>Strong analytical skill. You should understand cause and effect, build hypotheses, and optimize based on performance data.</li> <li>A/B testing and control group methodology are second nature to you.</li> <li>Comfortable working with cross-functional teams, including product, data, and engineering.</li> <li>Excellent communication and documentation skills; fluent in English.</li> <li>Bonus: Familiarity with HTML, Liquid, JavaScript, or Braze’s Currents and API integrations.</li> </ul> What we can offer you <ul> <li><a href="https://moniepoint.com/culture">Culture</a>: We put our people first and prioritize the well-being of every team member. We’ve built a company where all opinions carry weight and where all voices are heard. We value and respect each other and always look out for one another. Above all, we are human.</li> <li>Learning: We have a learning and development-focused environment with an emphasis on knowledge sharing, training, and regular internal technical talks.</li> <li>Compensation: You’ll receive an attractive salary, pension, health insurance, annual bonus, plus other benefits.</li> </ul> What to expect in the hiring process <ul> <li>Preliminary phone call with a recruiter</li> <li>Case study submission</li> <li>Case study discussion and technical deep dive with the Head of CRM</li> <li>Final interview with a member of the executive team</li> </ul> Moniepoint is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees and candidates. #LI-Remote