As a Senior Data Scientist - Marketing Mix Modeling (MMM) at Mindera, you will be responsible for leveraging data to enhance marketing strategies and drive business performance. You will work closely with cross-functional teams to analyze customer behavior, segment audiences, and measure the effectiveness of marketing campaigns. Your insights will help shape marketing initiatives and improve customer engagement.This is a unique opportunity for someone passionate about data science and marketing, enabling you to apply advanced analytical techniques to provide actionable insights that influence strategic decisions.As a Senior Data Scientist in our Marketing DSA team, you’ll be working in a fast-paced and agile environment, working with large marketing budgets to drive growth at Mindera. Furthering our understanding of return on investment in a privacy-first world whilst understanding how we perform in a complex and competitive marketing landscape presents many opportunities to develop and hone new methodology whilst having a big impact on the business. You will be responsible for influencing marketing and business outcomes, have the autonomy to make things happen and must obsess about having business impact. More specifically you will: <ul> <li>Lead the development of advanced measurement frameworks for marketing performance, including Marketing Mix Modelling (MMM), incrementality testing, and geo-experimentation. </li> <li>Generate marketing insights that inform strategic and tactical decision-making across multiple channels. </li> <li>Partner with marketing, finance, and commercial teams to optimise allocation of significant budgets in a competitive marketplace. </li> <li>Innovate new approaches to measuring ROI and attribution in a privacy- conscious environment. </li> <li>Communicate complex results and recommendations to senior stakeholders in a clear, business-focused way. </li> <li>Mentor and support other data scientists and analysts in developing advanced experimentation and modelling skills.</li> </ul>Wed love to hear from you if you have... 🔍 As a Senior Data Scientist, you will be responsible for influencing marketing and business outcomes, have the autonomy to make things happen, and must obsess about having business impact. More specifically you will: <ul> <li>Bring experience with Marketing Mix Modelling (MMM), incrementality testing, and geo-experimentation to measure and optimise marketing effectiveness. </li> <li>Generate marketing insights that shape strategy and execution across multiple channels. </li> <li>Partner with marketing, finance, and commercial teams to optimise allocation of significant budgets in a competitive marketplace. </li> <li>Innovate new approaches to measuring ROI and attribution in a privacy- conscious environment. </li> <li>Communicate complex results and recommendations to senior stakeholders in a clear, business-focused way. </li> <li>Mentor and support other data scientists and analysts in developing advanced experimentation and modelling skills. </li> </ul>