We anticipate the application window for this opening will close on - 24 Oct 2025  At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.<h1>A Day in the Life</h1>At Medtronic, you can begin a life-long career of exploration and innovation while helping champion healthcare access and equity for all. At Medtronic, we bring bold ideas forward with speed and decisiveness to put patients first in everything we do. In-person exchanges are invaluable to our work. We’re working a minimum of 4 days a week onsite as part of our commitment to fostering a culture of professional growth and cross-functional collaboration as we work together to engineer the extraordinary. <div><div>Together, we change healthcare worldwide. At Medtronic, we push the limits of what technology, therapies, and services can do to help alleviate pain, restore health, and extend life. We challenge ourselves and each other to make tomorrow better than yesterday. It’s what makes this an exciting and rewarding place to be.  The Cardiac Diagnostics &amp; Services (CDS) business is at the forefront of transforming cardiac care through early detection, remote patient monitoring, and advanced digital health platforms. We’re committed to helping patients live fuller, healthier lives through innovative technologies and proactive engagement strategies. </div><div> </div><div>We are seeking an experienced Principal Prospective Patient Marketing Program Manager to lead our direct-to-patient (DTP) and direct to consumer (DTC) marketing efforts. This high-visibility role will be instrumental in shaping how Cardiac Diagnostics and Cardiac Rhythm engages and educates prospective patients, drives awareness of our diagnostic solutions, and builds long-term trust with consumers.  As the primary architect of our patient-focused marketing programs, you will be responsible for developing and executing digital campaigns, building out core capabilities in consumer engagement, and collaborating across marketing, clinical, commercial, digital, and external agency partners. You will need to be well versed in supporting marketing campaigns through their life cycles, from strategy to execution (including insights and optimizations). This is an exciting opportunity for an experienced marketer to accelerate the DTC marketing function for this operating unit. </div><div> A DAY IN THE LIFE:  </div><div>In this high-impact role, you’ll lead the strategy and execution of patient campaigns that directly connect patients with Medtronic’s cardiac diagnostic solutions. Your days will blend creative collaboration with data-driven decision-making—shaping messaging, aligning cross-functional teams, presenting insights to leadership, and continuously refining how we reach and engage prospective patients. Responsibilities will include:  <ul><li>Lead and scale direct-to-patient/consumer marketing strategy and execution across the CDS business. </li></ul><ul><li>Design and launch integrated DTC campaigns that drive awareness, education, and activation among prospective patients. </li></ul><ul><li>Partner closely with product marketing, digital teams, clinical stakeholders, and external agencies to align messaging and ensure brand consistency. </li></ul><ul><li>Analyze and report on campaign performance using KPIs and consumer insights to continuously optimize efforts. This candidate should be adept at identifying and surfacing the impact of a marketing campaign (e.g. conversion, ROI, brand lift, lead efficiency) to cross functional team members, agency partners and business stakeholders.</li></ul><ul><li>Planning and managing project scopes, resources, timelines, and budgets throughout a campaign lifecycle.</li><li>Articulating and delivering a clean patient digital strategy including the digital patient experience, media activation (e.g. SEO, social), and lead nurture via call center.</li></ul></div><div> </div><div>Basic Qualifications: Must Have:   </div><div><ul><li>Bachelors Degree  </li></ul></div><div><ul><li>Minimum of 7 years of relevant digital experience, or advanced degree with a minimum of 5 years relevant experience in the digital pharmaceutical, medical device, or other healthcare-centric industry </li></ul></div></div><div><div><ul><li>Demonstrated success leading cross-functional, multichannel marketing initiatives in patient advocacy, digital strategy, and execution </li></ul></div><div><ul><li>Ability to manage multiple stakeholders, programs and changing priorities </li></ul></div><div><ul><li>Proven ability to think strategically and translate digital vision into results. </li></ul></div><div><ul><li>Experience with digital marketing platforms, analytics tools, and content development. </li></ul></div><div><ul><li>Bring structure and recommendations where none exists  </li></ul></div><div><ul><li>Ability to travel up to 20% of the time </li></ul></div><div> </div><div> </div><div>Nice to Have:  </div><div><ul><li>MBA or advanced degree in marketing or healthcare-related field.  </li></ul></div><div><ul><li>Experience in cardiology, diagnostics, remote monitoring, or chronic disease management. </li></ul></div><div><ul><li>Entrepreneurial spirit balanced with collaborative style and professional maturity </li></ul></div><div><ul><li>Knowledge of HIPAA and regulatory considerations for patient communications. </li></ul></div><div><ul><li>Comfort operating in a matrixed, fast-paced environment with senior-level visibility. </li></ul></div></div>Physical Job RequirementsThe above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position. The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role.<h1>Benefits &amp; Compensation  </h1>Medtronic offers a competitive Salary and flexible Benefits Package A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create.  We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage.  Salary ranges for U.S (excl. PR) locations (USD):$117,600.00 - $176,400.00This position is eligible for a short-term incentive called the Medtronic Incentive Plan (MIP).<h2></h2><h2></h2>The base salary range is applicable across the United States, excluding Puerto Rico and specific locations in California. The offered rate complies with federal and local regulations and may vary based on factors such as experience, certification/education, market conditions, and location. Compensation and benefits information pertains solely to candidates hired within the United States (local market compensation and benefits will apply for others).The following benefits and additional compensation are available to those regular employees who work 20+ hours per week: Health, Dental and vision insurance, Health Savings Account, Healthcare Flexible Spending Account, Life insurance, Long-term disability leave, Dependent daycare spending account, Tuition assistance/reimbursement, and Simple Steps (global well-being program). The following benefits and additional compensation are available to all regular employees: Incentive plans, 401(k) plan plus employer contribution and match, Short-term disability, Paid time off, Paid holidays, Employee Stock Purchase Plan, Employee Assistance Program, Non-qualified Retirement Plan Supplement (subject to IRS earning minimums), and Capital Accumulation Plan (available to Vice Presidents and above, or subject to IRS earning minimums). Regular employees are those who are not temporary, such as interns.  Temporary employees are eligible for paid sick time, as required under applicable state law, and the Employee Stock Purchase Plan. Please note some of the above benefits may not apply to workers in Puerto Rico. Further details are available at the link below:<a href="https://www3.benefitsolver.com/benefits/BenefitSolverView?page_name=signon&amp;co_num=30601&amp;co_affid=medtronic" target="_blank">Medtronic benefits and compensation plans</a><h1>About Medtronic</h1><h1></h1>We lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions. Our Mission — to alleviate pain, restore health, and extend life — unites a global team of 95,000+ passionate people.  We are engineers at heart— putting ambitious ideas to work to generate real solutions for real people. From the R&amp;D lab, to the factory floor, to the conference room, every one of us experiments, creates, builds, improves and solves. We have the talent, diverse perspectives, and guts to engineer the extraordinary.Learn more about our business, mission, and our commitment to diversity <a href="http://www.medtronic.com" target="_blank">here</a>.It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Medtronic will provide reasonable accommodations for qualified individuals with disabilities.<div><div><div><div><div><div><div>If you are applying to perform work for Medtronic, Inc. (“Medtronic”) in any position which will involve performing at least two (2) hours of work on average each week within the unincorporated areas of Los Angeles County, you can find <a href="https://www.medtronic.com/content/dam/medtronic-wide/public/united-states/employee-support-services/careers/la-county-legal-notice.pdf" target="_blank">here</a> a list of all material job duties of the specific job position which Medtronic reasonably believes that criminal history may have a direct, adverse and negative relationship potentially resulting in the withdrawal of a conditional offer of employment. Medtronic will consider for employment qualified job applicants with arrest or conviction records in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.</div></div></div></div></div></div></div>